Search Results: millennial
Opinion: Passionate Love Makes Chinese Millennials Uncomfortable
Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should reflect this key cultural difference. Read More
Millennial 20-20 Europe Summit 2018
The Changing Rules of Retail. Selling into China. With consumer demand for personalization, omni-channel strategy and value chain innovation, this session will take a look at the opportunities and challenges in e-commerce, retail distribution, bricks and mortar and wholesale export in the China markets. China Digital: 5 Effective Strategies for Brands Over the last ... Read More
Opinion: Heritage is Hip With Chinese Millennials
The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More
Eternity or Identity? What Diamonds Mean to Chinese Millennials
Changing social and economic factors are changing Chinese millennials’ attitudes to diamonds, as evidenced by De Beers’ brand ambassador “Mr.” Fan Bingbing. Read More
For Chinese Millennials, Tech Trumps Heritage
Findings from Agility Research & Strategy pose a challenge for luxury brands who pride themselves on their histories. Read More
China’s Wealthy Millennials Want “Newness” and “Speed:” Bain
China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market in the coming year. Read More
Who is Kris Wu? Meet the Millennial Idol Bringing Chinese Hip Hop to a Global Stage
The Burberry and Bulgari ambassador is working hard to promote Chinese hip hop. Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
Chinese Millennials Perplexed by Tiffany’s Brand Proposition
Neither the Blue Box Café’s $29 breakfast nor the $9,000 ball of sterling silver yarn meets Chinese millennials’ expectations for the storied brand. Read More
Decoding Chinese Millennials: Navigating Gender Roles
Blurred gender play is not a new phenomenon in China, it has become the norm rather than exceptions in the society today. Read More
