Search Results: millennial
Who is Kris Wu? Meet the Millennial Idol Bringing Chinese Hip Hop to a Global Stage
The Burberry and Bulgari ambassador is working hard to promote Chinese hip hop. Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
Chinese Millennials Perplexed by Tiffany’s Brand Proposition
Neither the Blue Box Café’s $29 breakfast nor the $9,000 ball of sterling silver yarn meets Chinese millennials’ expectations for the storied brand. Read More
Decoding Chinese Millennials: Navigating Gender Roles
Blurred gender play is not a new phenomenon in China, it has become the norm rather than exceptions in the society today. Read More
Making Sense of “New China,” Where a Repressive State Meets Expressive Millennials
In “New China“ where everything is political, brands need to develop an ability to balance between political sensitivity and consumer expression. Read More
Millennials Demand Transparency From Luxury Brands
The millennial generation demands transparency and authenticity at a time when luxury is becoming more institutional, with more brands and fewer companies. Read More
What Drives the Heavy Consumption of Chinese Millennials?
The family-oriented culture allows them to spend more disposable income on luxury than the west, while their definition of luxury shifts. Read More
What Adrian Cheng’s New Investments Tell Us About Chinese Millennials
The man behind a shopping mall pioneering the intersection of art and luxury has expanded his investment portfolio to include next-generation businesses. Read More
3 Must Know Trends of Affluent Millennials In Shanghai
A report by CBNData and the Bank of China Shanghai branch reveals the behaviors of affluent millennial consumers between the ages of 23 and 28 in Shanghai. Read More
Chinese Millennials Are No Longer Interested in Pure Gold Jewelry
China's domestic gold consumption is shrinking due to a demographic shift, in which emerging millennial consumers are losing interest in pure gold. Read More
