Search Results: millennial
Opinion: Millennials Aren’t Suckers. They Care About the Products Too
In an incredibly noisy market, sometimes the brands that do best are those — like Gucci, Off White, and jewelry brand Pandora — whose products speaks for themselves. Read More
Born Into Accelerated History, Chinese Millennials Crave Constant Change — Qumin CEO
Digital marketing agency Qumin finds Chinese millennials so ill-understood that they set up a livestream with some of them at the Millennial 20/20 Summit in London. We spoke to CEO… Read More
The 5 Most Provocative Insights From London’s Millennial 20/20 Summit
Number one. Chuck Out Your 2018 China Marketing Strategy. Read More
The Risk of Renting Luxury Fashions to Chinese Millennials
Jack Ma has made sizable investments in the emerging luxury sharing economy. But are young Chinese who've never owned a credit card worth the risk? Read More
Opinion: Passionate Love Makes Chinese Millennials Uncomfortable
Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should… Read More
Millennial 20-20 Europe Summit 2018
The Changing Rules of Retail. Selling into China. With consumer demand for personalization, omni-channel strategy and value chain innovation, this session will take a look at the opportunities and challenges… Read More
Opinion: Heritage is Hip With Chinese Millennials
The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More
Eternity or Identity? What Diamonds Mean to Chinese Millennials
Changing social and economic factors are changing Chinese millennials’ attitudes to diamonds, as evidenced by De Beers’ brand ambassador “Mr.” Fan Bingbing. Read More
For Chinese Millennials, Tech Trumps Heritage
Findings from Agility Research & Strategy pose a challenge for luxury brands who pride themselves on their histories. Read More
China’s Wealthy Millennials Want “Newness” and “Speed:” Bain
China’s luxury goods market took its biggest leap forward in sales in six years. The brands that deliver on these key desires will help drive a boom in China’s luxury market… Read More
