Search Results: live-streaming
Does a Lack of Options Mean AR Is Here To Stay?
AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More
Beauty Trends in the Time of Social Distancing
COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More
Is Now The Time To Invest in China?
COVID-19 has forced a reality check on companies doing business in China, but how have they reacted, and what will it take to survive? Read More
Yvonne Gan of Bailian Group’s The Balancing On Her Career In Luxury Retail
As chief executive of a fashion giant’s experimental retail arm, Yvonne Gan has seen it all in China's fast-paced luxury fashion industry. Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
How Transparent Should Brands Be During Lockdown?
As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read More
How Will Stores Prepare To Reopen In A Post-Virus China?
Offline stores weren't doing well before the COVID-19 outbreak, so there's a lot of hand-wringing as they prepare strategies for reopening all across China. Read More
How Fashion KOIs Bonded with Readers During COVID-19
Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
Cult Brand Huda Beauty Launches on Tmall Global
Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More
8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
