Search Results: live-streaming
Cult Brand Huda Beauty Launches on Tmall Global
Global beauty players have been lining up to dive into China’s lucrative beauty market and cult brand Huda Beauty is the latest to try and make a splash. Read More
8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
Why is Kuaishou Better Than Douyin For E-commerce Conversion & Social Engagement
Kuaishou and Douyin are the two largest short-video platforms in China. However, the two platforms have evolved quite differently. Read More
At London Fashion Week, Social Media Plays A Larger Role Than Ever
Due to the Covid-19 virus, Chinese fashionistas, celebrities, and KOLs have had to miss London Fashion Week, but social media has kept them in the loop. Read More
How Livestreaming is Helping Beauty Brands in China
As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More
At NYFW, Brands Struggle to Connect to China Without KOLs
Jing Daily evaluates how brands connect with their Chinese audiences using our Fashion Week Score. New York F/W 2020 finds brands lacking digital reach. Read More
Key Takeaways from BCG x Tencent 2020 China Social Retail Playbook
The BCG and Tencent’s recently published whitepaper, “2020 China Social Retail Playbook,” reveals the increasing popularity for Social Retail in China. Read More
Youzan: the Booming Leader of WeChat Commerce
Youzan managed to stand out as a leader in the very competitive market of WeChat stores. The company’s revenue and GMV are booming. Read More
China Trend Watch 2020: The Year of Second-Hand Luxury?
China’s second-hand luxury market is driven by younger consumers eager to get their hands on items snapped up during the country’s “luxury glut.” Read More
