Search Results: influencers
KOL CherryGun: From Chinese internet sensation to subculture social media expert
* The article by Mos Wu was translated from Mandarin and edited for brevity. Emerging in the early 2000s as China’s “Queen of Retro,” CherryGun, full name Chen Xingru, has… Read More
Fashion’s new VIPs: Why luxury brands are courting gamers
Gamers are having their moment with an industry valued at $188 billion and growing. How are luxury brands ramping up efforts to court this new swag-hungry consumer demographic? Read More
Is Baidu’s Ernie Bot the next retail super app? Luxury take note
The battle for AI supremacy heats up in China as Baidu, Tencent and others release their own chatbots. Read More
Elizabeth Arden fined for misleading Chinese consumers
Elizabeth Arden was fined $2,750 for misleading consumers about the price of its new White Tea Skin Solutions series. Read More
Top 5 Douyin KOLs fueling China’s travel economy
"Special forces travel" is trending on Douyin, with young tourists packing their itineraries with as many experiences as possible. Discover the top five bloggers fueling China’s travel spree. Read More
Virtual human livestreams are taking over China while NPC-style creators thrive globally
In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West sees creators pretending to be virtual humans. Read More
LeBron and Thom Browne’s fashion slam dunk: Luxury brands team up with NBA and NFL stars
Luxury fashion sponsorships were once reserved for elitist sports like tennis or polo. But now, sports with mass appeal like soccer and basketball are looking to luxury fashion to elevate… Read More
Male beauty’s next growth engine: Douyin
Delve into the demographics and psychographics of male beauty consumers on Douyin to understand how brands can thrive on this burgeoning social commerce platform. Read More
China’s ‘spicy milk style’ slammed by state media as children’s soft porn
Chinese state media outlets are denouncing a trend of dressing children in sexy apparel. As more luxury brands expand into childrenswear, here’s one style to stay clear of. Read More
H&M vs. Shein: A battle of fast vs. faster fashion
Is H&M’s recent lawsuit against Chinese e-commerce giant Shein a case of the pot calling the kettle black? Critics seem to think so. Read More
