Search Results: covid-19
MSGM Opened A Store In China Amid COVID-19: Now What?
As China reopens, the Italian high-end streetwear brand MSGM decided to open its tenth store in Zhengzhou, China. What’s behind this strategy? Read MoreWhat Is The Millennial Post-COVID-19 Consumer Sentiment?
Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read MoreTencent Sees a COVID-19 Online Revenue Bump During Q1
WeChat’s owner Tencent reported a superlative performance in Q1, mainly thanks to online games and online advertising. Is the COVID-19 bump here to stay? Read MoreChinese Designers in UK to Face COVID-19 Unsupported
Despite the contribution of Chinese designers to the UK’s economy, China’s designers are missing from the BFC’s first round of COVID-19 support relief. Read MoreBirkin Bags As Currency During COVID-19
The outbreak of COVID-19 has cast a dark cloud over global financial markets, but Birkin bags are still holding their value during these uncertain times. Read MoreCOVID-19: What Can Western Companies Learn From Chinese Brands?
Companies in China have been exceptionally creative in order to support both their followers and their business during the toughest time of the pandemic. Read MoreHermès First Quarter Sales Hit By COVID-19
Birkin handbag maker Hermès sales fell by 7.7% in the first quarter as the coronavirus outbreak forced it to close stores across the world. Read MoreWhy C-Beauty Has Become More Popular After COVID-19
COVID-19 is currently turning the beauty industry upside down, as new C-beauty brands compete with international companies for Chinese consumer dollars. Read MoreKering: Struck Harder Than Expected by COVID-19
Kering posted a 15.4 percent decrease in the first quarter of 2020, yet the group is well-prepared for a China coming out of lockdown. Read MoreWhy The Luxury Sector Will Rebound Strongly After Covid-19
The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Read More