Search Results: Stella McCartney
Do Netizens-next-door Make Good Luxury Ambassadors?
Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More
Millennials Demand Transparency From Luxury Brands
The millennial generation demands transparency and authenticity at a time when luxury is becoming more institutional, with more brands and fewer companies. Read More
Can Kering Lead the Way for Eco-Friendly Shopping Among Chinese Luxury Consumers?
Chinese luxury consumers are in a good position to embrace the idea of sustainability if brands can move smartly to deal with their misconceptions. Read More
With Sneaker Con’s Hong Kong Debut, Sneakers Enter the Luxury Firmament
With the debut in Hong Kong of Sneaker Con, the "Paris Fashion Week" for kicks, sneakers are getting more opportunities to show off their high-end side in China. Read More
8 High-End Shopping Malls Sought Out by Luxury Brands in China
Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More
Chinese Consumers Are Driving the High-End Athleisure Market, Which Is Poised to Overtake Luxury by 2020
As athleisure continues to gain ground on the luxury market in China, locally-born brands are answering a demand for style and customization where fashion meets fitness. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
We handpick the top winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read More
This App Uses Data to Craft the Ultimate Luxury Shopping Experience for Chinese Consumers
Mihaibao combines algorithms with cross-border e-commerce to make shopping better suited to the individual-minded Chinese consumer. Read More
Meet Mr. Bags, China’s Handbag Guru Who’s Captured the Attention of Fendi and Galeries Lafayette
He may have studied international relations, but it's his expertise on the luxury purse scene that is helping KOL Tao Liang—aka Mr. Bags—connect big-name brands and department stores with Chinese… Read More
