Search Results: Spring Festival
Gift Giving Gets Social with WeChat’s Red Envelopes
Tencent's latest social gifting and WeChat pay features bring Starbucks into the mix, and luxury brands could soon follow suit. Read More
How Chinese Consumers Reacted to Dragons on the Runway at the Victoria’s Secret Fashion Show
Chinese viewers were not very impressed by a dragon and other Chinese elements that appeared on the runway at this year's Victoria's Secret Fashion Show. Read More
Snapchat Lookalike Snow Provides Untapped Marketing Potential for Brands Targeting China
Korean app Snow's sticker-happy users might create opportunity for brands seeking an omni-channel approach. Read More
10 Chinese Photo-Sharing Apps Luxury Marketers Need to Know
Brands seeking to reach Chinese users have at their disposal a vast range of photo- and video-sharing social apps competing for a market share of selfie-loving youth. Read More
China’s Luxury Travel Market in 2025: Slower Growth Rate Will Still be World’s Largest
A recent report that looks at global high-end tourism trends says hospitality brands will need to take note of what motivates the diverse sets of consumers in the Asia-Pacific as China's luxury travel market swells. Read More
Travel Hotspots Direct Chinese Tourist Crowds Beyond the Beaten Path
As outbound Chinese tourist numbers rapidly rise, top destinations like Japan are coping with the influx by encouraging visitors to head to lesser-known destinations. Read More
Mobile Campaign Spotlight: Michael Kors Launches Stickers on Chinese Photo-Sharing App ‘In’
The monkey keychain Michael Kors debuted in its Chinese New Year collection has been traveling the world thanks to a collaboration with a popular Chinese photo-sharing app "In." Read More
35 Luxury Gifts to Celebrate the Year of the Monkey
The year of the monkey is upon us, which means that global luxury brands are taking the opportunity to court Chinese shoppers with curated primate-themed collections. Read More
WeChat Campaign Spotlight: Kate Spade Rings in Chinese New Year With Digital Red Envelopes
The accessible luxury brand creates a high-tech hongbao game to engage its WeChat fans for Chinese New Year. Read More
Chinese New Year Outbound Travel Set to Skyrocket Despite Slowing Economy
As Chinese tourists are estimated to take 6 million trips abroad over Chinese New Year, they're becoming increasingly interested in independent travel and experiences. Read More
