Search Results: Piaget
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
Celebrate Chinese New Year in Style: Jing Daily’s Year of the Sheep Luxury Gift Guide
Whether they feature the sheep, goat, or ram, luxury items created especially for Chinese New Year are abundant in 2015. Read More
The China Luxury Market’s Top 5 Social Media Trends Of 2014
From mobile to microblogging, Jing Daily has rounded up the year's most important developments for luxury marketing on China's social media platforms. Read More
3 Main Things Luxury Brands Should Consider When Setting Up A WeChat Account
There are several key factors global high-end brands need to consider when setting up an official account on China's biggest mobile messaging platform. Read More
4 Top WeChat Luxury Marketing Campaign Trends In China
China's most popular mobile messaging app has been developing sophisticated "mini-app" capabilities that have been important tools for luxury brands to drive user engagement. Read More
These Are The Women Making Waves In China’s Luxury Marketing Industry
Luxury looms large in Ad Age's new "Women to Watch" list honoring China's top female marketing professionals. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, Omega, and Zegna. Read More
Chow Tai Fook Tops Luxury Brand List For Best China Digital Strategy
L2's annual ranking of the most digitally savvy luxury brands in China places the Hong Kong jeweler at the top of the list this year. Read More
Cannes China Report: Zhang Ziyi And Gong Li Spotlight Brands On Red Carpet
As this year's Cannes Film Festival gets off to a glamorous start, Chinese stars help boost brands such as Piaget and Roberto Cavalli. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Mandarin Oriental Hotels, Piaget, Vacheron Constantin, Swarovski, and Infiniti. Read More
