Search Results: Little Red Book
The “Cool Factor” Driving Secondhand Luxury Sales in China
The rise of dedicated interest-based platforms has given a millennial and Gen Z-palatable sheen to secondhand luxury in China. Read More
How Has Shang Xia x Pop Mart Collab Tapped Blind Box Economy?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
A Return to NYFW Doesn’t Disappoint
Even though the pandemic is far from over, America's fashion capital didn’t disappoint during NYFW. But did it interest China’s fashion lovers? Read More
Is There an Opportunity for Adaptive Fashion in China?
'Inclusivity' has become a hot buzzword in most luxury marketing campaigns in China. Yet, consumers with disabilities are still underrepresented there. Read More
Miu Miu Unveils Its “Mountain Club” Pop Up in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
China’s Latest Cancellation Catapults TikToker to Fame
In another government clampdown, controversial Douyin influencer Guo Laoshi, also known as “Teacher Guo,” has been removed from Chinese social media. Read More
Aha Lolo: The Influencer Duo Popularizing Fashion Criticism In The Digital Era
In an age of post-pandemic digital transformation, the Chinese influencer duo Aha Lolo has been heavily disrupting traditional fashion criticism. Read More
Is China Finally Done with Dolce & Gabbana?
Dolce & Gabbana’s latest couture show in Venice barely made a whisper on Chinese social media. Has China’s anger at D&G turned into irrelevance? Read More
Tencent Launches ‘Famous Products’ To Win Back Luxury Brands
WeChat has just added a new section called "Famous Products" to its six-month-old e-commerce marketplace, Tencent Huiju. Will it succeed? Read More
