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Winning Over The ‘She Economy’: How To Tap Female Consumption In China
China's Women’s Day on March 8 highlights the unstoppable rise of female consumers. Here’s how brands can effectively tap these opportunities. Read More
China’s Retailers Eye Potential Of ChatGPT And Other AI Chatbots
Releases of advanced Chinese AI chatbots are highly anticipated. But hasty adoption could lead to mistakes likely to be quickly identified by consumers. Read More
The Maison Margiela x Gentle Monster Collab Is Making Waves In China
News of a collaboration between Gentle Monster and Maison Margiela has driven social buzz even before its official launch date on February 28. Read More
Amid A Sea Of New Competitors, How Is Alibaba Preparing For 2023 And Beyond?
Alibaba’s Taobao and Tmall account for 53 percent of the e-commerce market, but fierce domestic and international competitors are gaining ground. Read More
Alibaba, Douyin Mall, Pinduoduo: Which Will Win Chinese E-commerce In 2023 And Beyond?
China is the world’s largest e-commerce market, set to reach $3.3 trillion by 2025. Here's how the country's major platforms are vying for domination. Read More
How Does Valentino’s Lunar New Year Campaign Stand Out In China?
Valentino utilizes local cultures, creative collabs and its iconic Rosso color in its Chinese New Year 2023 campaign. What can other luxury players learn from this approach? Read More
After A Lukewarm Singles’ Day In China, Is Double 12 Disappearing?
China’s shopping festival "Double 12" — built on the success of Double 11 — is now being neglected by both merchants and consumers. Why did it happen? Read More
Vivo, Wanda, And Other Chinese Brands Score Big At FIFA World Cup Qatar 2022
Even without a qualifying team, China is not out of the game. Here’s how local businesses and fans are showing their soccer love during the FIFA World Cup. Read More
As China’s Marriage Rates Plummet, Will the Singles Economy Boom?
What Happened: According to a survey by China’s Ministry of Civil Affairs, in the first three quarters of 2022, a total of 5.445 million couples registered for marriage nationwide —… Read More
Mytheresa Bets On Local Talent To Woo China
Mytheresa's new China Designer Program will see collections from Xu Zhi, Jacques Wei, Susan Fang and Didu drop next April. Read More
