Search Results: secoo
Prada Sees Explosive Growth With New E-tail Strategy
Though the brand initially took the wrong approach in China, Prada broke sales records by changing course and embracing Chinese e-commerce channels. Read More
Three Handbag Brands With Big D2C Plans In China This Year
Jing Daily talked to three popular niche contemporary handbag brands — Apede Mod, Yuzefi, and BY FAR — about their China growth plans in 2020. Read More
App Watch: Can Kuaishou Help Luxury Reach China’s Mass Audience?
Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More
Will Mogu Be China’s Next Little Red Book?
As China’s livestreaming battleground swells, we look at the market potential of Mogu, a social media and e-commerce fashion platform turned livestreamer. Read More
Is Targeting Vouchers A Successful Strategy For Brands
As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More
Can Two Chinese Luxury E-Tailers Move The Needle By Teaming Up?
Luxury e-commerce competitors Secoo and Qudian’s Wanlimu decided to work together for a greater goal, but what will that mean for the market? Read More
Can China’s Resale Market Threaten Luxury?
As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce. Read More
How Are Chinese Travel Influencers Handling COVID-19?
Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More
MSGM Opened A Store In China Amid COVID-19: Now What?
As China reopens, the Italian high-end streetwear brand MSGM decided to open its tenth store in Zhengzhou, China. What’s behind this strategy? Read More
UPDATE: Luxury Stores Are Reopening In France, With No Chinese Tourists In Sight
French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More
