Search Results: millennial
Opinion: What Retro Luxury Means for China’s Fashionista Millennials
Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More
These Over 70s Fashion Influencers Take Chinese Millennials by Storm
Marie Claire China’s latest editorial effort features eight silver generation fashion influencers, who have inspired the country’s millennial generation. Read More
A Tale of Two Millennials: India and China
Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More
Move Over Millennials: Why Brands Should Stop Ignoring China’s Silver Generation
As the country’s largest demographic, China’s seniors have spending power and want to use it. So why are luxury brands ignoring them? Read More
Opinion: What It Takes To Create an “IT Style” for Chinese Millennials
While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More
Museum-Retail Complex Latest Bid to Attract Chinese Millennials to Hong Kong
A millennial-focused museum-retail complex will be at the heart of Hong Kong's new Victoria Dockside development as the city reinvents itself for a new era. Read More
Chinese Jewelry Market Recovers—But Millennials Don’t Want the Same Old Bling
The young Chinese consumer is no longer swept away by gaudy jewelry at the highest price. They want new, exciting designs - and a personal touch. Read More
Luxury Is Love for Millennial Parents’ Little Darlings
China's high-end kidswear market has huge potential, especially for those who understand how affluent young Chinese parents shop. Read More
Opinion: Brands Are Cashing in on Male Millennials’ “Midlife Crisis”
Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has… Read More
Luxury Brands Build Mobile Games to Attract Chinese Millennials
Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More
