Search Results: influencers
The Middle East beauty market: A nexus of tradition and modernity
With a young, tech-savvy populace and a rising disposable income, the Middle East is becoming an enticing region for global beauty brands. Read More
How brands can best maximize Chinese apps Xiaohongshu, Douyin, Weibo and Zhihu
Discover the winning ‘grass rooting’ strategies for China’s four main platforms — Xiaohongshu, Douyin, Weibo, and Zhihu. Read More
From Xiao Zhan to Eileen Gu: Milan Fashion Week secures spotlight leveraging Chinese stars
Jing Daily’s new KOL Tracker examines Chinese stars’ attendance at Milan Fashion Week. Are they a solid investment for brands looking to boost their visibility in China? Read More
From Prada and Porsche, to Tissot and Tesla: Brands collaborate with China’s virtual humans
Who are China’s top virtual humans and why are luxury brands like Bulgari, Porsche, Estée Lauder and Tissot collaborating with them? Read More
How Luxury Brands Stay Ahead with New Technologies — Planning for the future
Generative AI is transforming content creation and brand communication. Luxury brands are utilizing it for campaigns, with significant profit potential. Challenges of creative ownership and legal complexities must be navigated.… Read More
From Chen Kun to Nuria Ma: Chinese KOLs shine at London Fashion Week Spring Summer 2024
This edition of ‘Jing Daily’s’ new KOL Tracker breaks down Chinese KOLs’ attendance at London Fashion Week. Was their presence enough to spark conversation in China? Read More
The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok
“Douyin makeup” tutorials have been making waves across TikTok. What is it and why is it so popular? Read More
Family Style: New art and fashion magazine launches in New York
Family Style launches in New York, with strong ties to food and Asia. Read More
KOL CherryGun: From Chinese internet sensation to subculture social media expert
* The article by Mos Wu was translated from Mandarin and edited for brevity. Emerging in the early 2000s as China’s “Queen of Retro,” CherryGun, full name Chen Xingru, has… Read More
Fashion’s new VIPs: Why luxury brands are courting gamers
Gamers are having their moment with an industry valued at $188 billion and growing. How are luxury brands ramping up efforts to court this new swag-hungry consumer demographic? Read More
