Search Results: Vogue China
How One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
Will Luxury Suffer From China’s Crackdown On Millennial Debt?
Ant Financial has amended credit limits for its consumer-lending platform Huabei to “promote more rational spending habits.” What does it mean for luxury? Read More
How Luxury Brands Can Ally China’s Rising Creative Communities
In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them? Read More
Five Influencers Shaping China’s Fashion Industry
Jing Daily’s Community Profiles highlight the influencers who are making their mark on China’s fashion industry. Here’s what luxury can learn from them. Read More
Will Margiela Fragrance’s Ambassador Appointment Boost Its Brand Awareness in China?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, MAOGEPING, and Shiseido. Read More
China’s Most Memorable Luxury Events of 2020
From e-commerce shopping extravaganzas to real-life fashion shows overrun by giant inflatables, here are Jing Daily’s most memorable luxury events of 2020. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Why China’s Millennials Are Targeting These Silicon Valley Brands
West Coast DTC brands are known for promoting ethical production and sustainability. But they’ve become popular in China for their connection to Silicon Valley elites. Read More
China’s Fourtry Brand Offers Lessons On Streetwear Consumption
Season two of the iQIYI-produced blockbuster variety show “Fourtry” offers lessons to luxury brands on the dynamics of streetwear consumption in China. Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
