Search Results: Stella McCartney
Bloggers Without Borders – 7 of the New Breed of Chinese Global Influencer
This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read MoreLove is Money: The 10 Best WeChat Marketing Campaigns for Chinese Valentine’s Day
A record number of luxury players have taken to WeChat to offer limited edition sales for this year's Chinese Valentine's Day. Read MoreMove Over Millennials: Why Brands Should Stop Ignoring China’s Silver Generation
As the country’s largest demographic, China’s seniors have spending power and want to use it. So why are luxury brands ignoring them? Read MoreIs the Chinese Luxury Market’s Appetite for Leather Sustainable?
China’s economic rise has helped drive an unprecedented boom in luxury leather goods, but is this consumer demand sustainable? Read MoreThe Review: Alibaba Invests in VR Showroom Ordre, and More
In this edition of The Review, we round up breaking news discussed in our daily newsletter from May 21-25, 2018. Read MorePhotos: The Best CNY Retail Displays Worldwide
This year, the collision of Chinese New Year and Valentine's Day poses a challenge for retailers and department stores. Read MoreAnna Sui Launches McLuxury Red Envelopes for Chinese Abroad
The collaboration is a peculiar one. Why is a high-end fashion label collaborating with a brand whose main message is value? Read MoreUS Trade Rep Names Taobao a “Notorious Market.” Again.
Alibaba refuted the United States Trade Representatives' 2017 "Notorious Markets" list, calling itself the victim of the Sino-American political tension. Read MoreThe 5 Diverging Ways Luxury Brands Approach E-Commerce in China
How should luxury brands tackle e-commerce in China in 2018? We chart out the options. Read MoreNaughty or Nice? Rating Luxury Brands’ Christmas WeChat Campaigns
Many luxury brands launched Christmas campaigns for the Chinese market on WeChat. However, only some are good for goodness’ sake. Read More