Search Results: Milan Fashion Week
The Magnificent 7: China’s Fashion Designers of the Future
Here are seven local Chinese fashion designers making their mark on the budding fashion scene. Read More
The Devil WeChats About Prada — The Threat of China’s Celebrity Fashion Editors
As social media celebrity booms in China, fashion magazine publishers feel more threatened by their own fashion editors than by rival titles. Read More
Can Luxury Brands Cash in on Fashion Week Livestreams?
Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
Alexander McQueen Protégé Stephen Yuan on His Fashion Brand, Mofiel
Trained at weekends by the late McQueen, Stephen Yuan went from marketing assistant to promising Shanghai couturier Read More
Tmall to Hold China Day During New York Fashion Week
With the event’s see now, buy now strategy, clothes by Li Ning and Edison Chen may be showing in New York City, but they'll be selling in Shanghai and Beijing. Read More
US Fashion Label Derek Lam Launches on JD.com’s Toplife
The move raises the question, is Toplife a better entry point into Chinese luxury e-commerce than Alibaba's Luxury Pavilion? Read More
These WeChat Campaigns Won Over Chinese Luxury Tourists During China’s ‘Super’ Golden Week
China had an eight-day Golden Week holiday this year, which, for luxury brands, represents a key opportunity to capture the attention of Chinese travelers. Read More
Head of Tmall Fashion on Localization Strategies for Luxury Brands
Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
Emerging Chinese Designers Flock to Major Fashion Shows, but Returns Are Low
This year, more Chinese designers attended international fashion shows than before, but the returns for an emerging designer are small. Read More
30 Chinese Designers to Take Stage at Major Fashion Shows Internationally This Year
30 emerging and veteran Chinese fashion designers including Vivienne Tam and Lanyu will host shows at fashion week in New York, London, Milan and Paris. Read More
