Search Results: McKinsey
Meet Pinduoduo, Alibaba’s Newest Competition
Chinese e-tailer Pinduoduo has found amazing success with its “collective buying” shopping model, but now it needs to innovate or suffer the consequences. Read More
Is this the End of Wholesale?
During the lockdown, many brands are relying on their DTC channels to maintain client relationships and sell products. Does this mean the end for wholesale? Read More
Why Many Western Luxury Brands Banking On China Will Fail
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they don’t transform their digital capabilities. Read More
Mulberry Implements Global Pricing Alignment
Mulberry recently announced the launch of a global pricing alignment strategy, which will ensure global customers enjoy the same price whenever they shop. Read More
Op Ed: A Timeline For Market Recovery
By looking at how China has emerged from the crisis, Western businesses can start to create a timeline for what happens when other markets begin to open. Read More
Could Post-COVID-19 National Pride Push US Brands Out?
American brands enjoyed a long period of enrichment in China, but due to a host of reasons, local Chinese brands are now taking over the luxury market. Read More
Here’s What We Learned From COVID-19: China Ad and PR Leaders
High-level executives at multinational companies in China’s marketing and public relations industries summarize their lessons learned during the pandemic. Read More
How Fashion KOIs Bonded with Readers During COVID-19
Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
In Luxury, Leadership is Crucial in a Crisis
Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More
How COVID-19 is Affecting London’s Emerging Designers
London has built a reputation as the home for emerging designers. Jing Daily looks at how the fashion city’s young cohort can survive during COVID-19. Read More
