Search Results: Little Red Book
Straight from the Influencer’s Mouth: China Marketing Trends with Weibo Fashion Influencer Anny Lou
Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book. Read More
Chinese Long-form Video Content Creators Are Far from Dead
Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More
Weibo, Not WeChat, Is Travel Influencers’ Destination of Choice: ParkLu Report
Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More
British Label A-COLD-WALL* Launches First-Ever Store in China
A-COLD-WALL* is opening its first store in China in Beijing's Taikoo Li mall. Will the move help the streetwear brand capture the domestic market? Read More
Luxury Streetwear Brand Ning Dynasty Brings China Chic to Streetwear
Unable to relate to traditional high-end fashion, Ning Yuan founded her label, NING, in 2021 to bring a Chinese voice to the luxury streetwear market. Read More
Pomellato CEO Sabina Belli on China’s Gen Z Opportunity For Hard Luxury Brands
To learn a little more about how hard luxury brands are connecting with Gen Zers, Jing Daily chats with Sabina Belli, CEO of Italian jeweler Pomellato. Read More
Is Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
Xiaohongshu Deletes Posts by 29 Brands in ‘False Marketing’ Crackdown
Xiaohongshu has banned 29 brands for false advertising. What will the loss of the lifestyle sharing platform mean for these players? Read More
How Coperni Bagged Superstar Maisie Williams for Its First Collaboration
Despite launching just three years ago, Coperni already has an IT bag. And now, its collaboration with Maisie Williams is about to take over China. Read More
How Luxury Brands Can Win Over Gen Z via the ‘Throwback Economy’
The revival of millennial styles has created a nostalgia frenzy with Chinese Gen Zers, but can the luxury industry take advantage of this trend? Read More
