Search Results: Coach
Are Apologies Enough To Avoid Brand Scandals In China?
The sensitivities and particularities of the China market do not mean a global brand should simply lay low and keep its mouth shut to avoid controversy. Read More
How Maia Active Is Winning The Athleisure Race
Luxury brands are finding it more challenging to get a leg up in China’s activewear segment. With a specific Asian-fit, Maia Active is a name to watch. Read More
A Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More
Number of Boycotted Brands On Rise In China
Since 2016, China has boycotted 78 foreign companies — a six-fold increase compared to the preceding eight years. How can brands brace themselves? Read More
What Global Brands Should Do About China’s Youth Unemployment Issue
With China recording its highest level of unemployment among young city-dwellers, how can global companies create meaningful employment opportunities? Read More
Brand Scandals Are Inevitable in China, But ‘Cancellations’ Are Not
In the wake of the COVID-19 pandemic, multiple trends have converged to foster a uniquely nationalistic-tinged market environment in mainland China. Read More
Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
Can Collabs Swerve China’s Cancel Culture?
While public sentiment toward Travis Scott is still hostile globally, China is excited about Nike’s upcoming Air Jordan Mocha Low sneakers. Read More
Brands Should Cut Ties With The StockX Of China Before It’s Too Late
In a massive blow to Poizon's public image, the online resale marketplace has been sued by Olympics medalist Su Bingtian for image rights infringement. Read More
How Can Luxury Brands Avoid Scandal in China?
A global brand should not keep its mouth shut to avoid controversy, nor should it compromise its foundational values to operate in mainland China. Read More
