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Jing Daily’s China Luxury Brief
Welcome to Jing Daily’s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Read MoreException, Home-Grown Chinese Fashion Brand, Has Its “Jason Wu Moment”
This week, a photo of China's new first lady wearing a dark trench coat and toting a leather handbag went viral on Sina Weibo, as users speculated on the brand of the bag. Read MoreAccessible Luxury Brands Ride China’s Middle-Class Wave
As the battle rages on between high-end and high-street brands in mainland China and Hong Kong, one ongoing trend to watch is the success of so-called "accessible luxury" or "affordable luxury" brands in the market. Read MoreLuxury “Created In China” May Come Sooner Than You Think
With China surpassing the United States last year to become the world's second-largest luxury market, Chinese luxury consumers have become industry darlings. However, it's no longer just the top European luxury brands who have their sights set on these buyers. Read MoreFuture For Luxury Goods Looks A Little Brighter
As a result of the fast-paced development of China's eastern coastline and special administrative regions, only recently have major luxury brands made it to the country's vast interior region, where a number of second- and third-tier cities remain relative blank slates. Since so many companies are only reaching these areas now, the spread of luxury brands in China has become a regular news story. This has only intensified over the last year, as formerly free-spending Japanese and American customers have thought twice about luxury goods while emerging customers in places like the BRIC countries and relatively fast-growing economies like Vietnam become more regular (and brand-loyal) buyers. Nonetheless, the luxury sector is still experiencing only modest growth one year on from the onset of the global economic slowdown despite their best efforts at wooing new customers. Read MoreIs Chanel’s Offline Strategy Paying Off in China?
The luxury brand Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Read MoreAgainst Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read MoreWhy Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand
With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read MoreYou Win Or Lose In Luxury With Brand Experiences
Fifty percent of luxury brands won’t make it through the pandemic. The ones that fail will charge a lot but won’t offer value through their in-store experiences. Read MoreCan Luxury Brands Survive In China Without Online Partners?
With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read More