Search Results: Armani
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
Four Ways To Rethink Luxury Retail Location
Luxury brands traditionally open shops in high-status locations to connect with area consumers. But there are other crucial factors they must consider. Read More
CollaBrands: Ferrari’s Partnerships in Food and Fashion Fuel a Luxury Lifestyle Expansion
It is little wonder that Ferrari is working with some of Italy’s leading creative talents to expand into a fully developed lifestyle brand. Read More
5 Property Developers Fueling China’s Booming Luxury Retail
Jing Daily looks at five major real estate players fueling China’s luxury retail sector to see if they can maintain their success long-term. Read More
Should Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
Lingerie Brand Neiwai Takes Bold Stance On Body Diversity
On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
In a challenging year of lockdowns and capacity limitations, K11's swift digital response ensured its sales saw immense growth in the second half of 2020. Read More
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
‘Femvertising’ Is Luxury’s Key To Winning Young China
In 2020, luxury brands that touched on female empowerment thrived with equality-conscious youth in China. But they’ll have to up the ante in 2021. Read More
