• How This Chinese Brand Leveraged Looney Tunes for Digital Success

    We analyze digital brand campaigns from Cartier, Acqua di Parma, and MO&Co. Read More
  • Is This the End of Drop Shipping from China?

    In the past decade, the drop shipping business from China has seen incredible success but is this once lucrative model soon going to be ancient history? Read More
  • Can the Reality Idol Show, Youth With You 2, Create More Fashion Darlings?

    Youth With You, now in season 2, is an iQiyi talent competition/reality show that aired in March, during the COVID-19 lockdown, and became a hit in China. Read More
  • Will Shanghai’s Double 5 Become the New Double 11?

    As one of many steps to reignite China’s consumer spending, the Shanghai government has created the Double 5 festival hoping to increase retail spending. Read More
  • Labor Day Shoppers Flock to the Cloud

    China’s Labor Day, its first national celebration since COVID-19, marks its first steps toward recovery in the retail market, but it’s mostly online. Read More
  • Does a Lack of Options Mean AR Is Here To Stay?

    AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More
  • Why Dior’s Customizable Bag Fell Flat

    Dior’s personalization service on its iconic Book Tote handbag features embroidered Chinese characters that failed to resonate with local clientele. Read More
  • The Secrets of Top-Selling Chinese Beauty Brands

    As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More
  • Beauty Trends in the Time of Social Distancing

    COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More
  • Will Hugo Boss Start Its China Expansion Early?

    With uncertainties in its main markets of Europe and America, should Hugo Boss move up its scheduled plan to open more stores in mainland China? Read More