We analyze digital brand campaigns from Cartier, Acqua di Parma, and MO&Co. Read More

In the past decade, the drop shipping business from China has seen incredible success but is this once lucrative model soon going to be ancient history? Read More

Youth With You, now in season 2, is an iQiyi talent competition/reality show that aired in March, during the COVID-19 lockdown, and became a hit in China. Read More

As one of many steps to reignite China’s consumer spending, the Shanghai government has created the Double 5 festival hoping to increase retail spending. Read More

China’s Labor Day, its first national celebration since COVID-19, marks its first steps toward recovery in the retail market, but it’s mostly online. Read More

AR is being touted as a remedy for brands and retailers during the COVID-19 outbreak, but what will it do for Chinese shoppers in a post-pandemic era? Read More

Dior’s personalization service on its iconic Book Tote handbag features embroidered Chinese characters that failed to resonate with local clientele. Read More

As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More

COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More

With uncertainties in its main markets of Europe and America, should Hugo Boss move up its scheduled plan to open more stores in mainland China? Read More