Search Results: xiaohongshu
From Tom Ford To Loewe, China’s Week In Social
The Social Edition is our weekly deep dives series which analyzes luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Four Trends From China’s Outdoor Leisure Boom
Mainlanders’ love affair with the great outdoors shows no sign of slowing. Jing Daily analyzes four trends from this market boom. Read More
Detangling the Complexities in China’s Haircare Market
The premiumization of China’s haircare market has given the category some much-needed momentum. Here’s what is in high demand. Read More
5 Furry KOLs to Know in China’s Booming Pet Economy
Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
Roger Vivier Bets Big on New Brand Ambassador
Roger Vivier announced homegrown actor and singer Allen Ren as brand ambassador. What's the bigger vision behind the partnership? Read More
Tmall’s Latest Platform Proves That Digital Collectibles Are Taking Over China
As demand for digital collectibles buoys the Chinaverse, Tmall is seizing the opportunity with its latest mobile app marketplace dedicated to the craze. Read More
China’s Beauty Cheat Sheet for 2022
China’s beauty landscape continues to radically transform during 2022. Here, Jing Daily identifies the key trends taking place in Q3. Read More
How Ubras Became China’s Top Selling Underwear Brand
In six years, homegrown underwear label Ubras consolidated its position as the No. 1 digitally native lingerie brand on Tmall. What’s its strategy? Read More
Dior Steps Up Bid for China’s Untapped Wellness Sector
Dior is making a play on luxury spas in China, and it’s only a matter of time before others follow suit. Read More
Wine Brands Find Their ‘Youth Formula’ in Collaborations
Young consumers have gone wild for the Kweichow Moutai x Mengniu Dairy liquor ice cream tie-up. Read on for more of this month’s tantalizing collaborations. Read More
