Search Results: watches
Why Luxury Prices Start With Branded Experiences
In luxury, people will pay to the point of perceived value. Therefore, brands need to work on significantly extending their perceived value. Read MoreWhy Health Is The New Luxury In China
The global environmental crisis has made it clear that breathing fresh air, drinking clean water, and eating healthy food are quickly becoming new luxuries. Read MoreWill LVMH De-Americanize Tiffany?
Now that LVMH has taken full control of Tiffany & Co., what should the luxury industry expect to see next from the American jeweler? Read MoreEnd of British Tax Refund Program Hands Europe a Content-Commerce Opportunity in China
British luxury boutiques and retailers are poised to see a hit to the travel retail, when the United Kingdom formally ends its VAT Retail Export Scheme. Read MoreThe Emergence of Chinese Luxury Brands: From Hope to Reality?
As young Chinese consumers look inward, the creation of more Chinese luxury brands and interest in them will continue to grow for these consumers. Read MoreCCI Take: Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read MoreWhy Luxury Certificates Will Soon Be Standard In China
Certificates of authenticity have changed, with apps and e-commerce platforms offering expert online authentication to help fight advanced counterfeiting. Read MoreWhy Do Chinese Consumers Love Tailor-Made Luxury Experiences?
While older generations in China wanted to acquire products that communicated wealth and social status, today’s younger shoppers prefer luxury experiences. Read MoreIs China’s Premiumization Trend Coming To An End?
Chinese spending should increase by as much as 30 percent this year, allowing luxury to rebound soon — a sharp contrast to worldwide spending. Read More3 Tech Startups That Can Revive Your Luxury Fashion Brand Post-COVID-19
In addition to going “phygital,” brands should look at how tech including artificial intelligence and 3D scanning can power their future fashion shows. Read More