Search Results: virtual
In A Digital World, First Impressions Can Make Or Break A Luxury Brand
If a luxury brand makes a poor impression upon first sight, it might never convince a customer to buy what it is selling. Read More
Taking Advantage of Multi-level Marketing MLM in China
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read More
Is Chanel’s Offline Strategy Paying Off in China?
The luxury brand Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Read More
CCI Take: Luxury Brands Chase the Esports Opportunity in China
Burberry is the latest to join in the fray through its newly announced partnership with Tencent Games on its multiplayer online game Honor of Kings. Read More
Does CIIE Offer Western Luxury Brands A Short Cut To The China Market?
The China International Import Expo is a unique trade fair in luxury where China’s local government officials replace the usual buyers at brand booths. Read More
Understanding 11.11: Alibaba’s Mega Shopping Festival
Every year, Alibaba’s 11.11 Global Shopping Festival (also known as “Singles’ Day”) sets the tone for the state of consumer spending in China. This year, the story isn’t about the sales figures we’ve come to associate with 11.11, but about opportunities for global businesses – big and small. While not a consumer-facing event in the ... Read More
Biden Wins Presidency. What’s Next For Luxury and China?
Joe Biden has secured enough votes to become the 46th president of the United States. What's next for luxury and US-China relations? Read More
Dolce & Gabbana Ignites Controversy Once Again
An overly decorative exhibition stand at the China International Import Expo appears to be the latest misstep in China for Dolce & Gabbana. Read More
How Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More
From China Pride to Regional Pride & How to Connect Further with Chinese Consumers
COVID-19 has accelerated several trends in China, the most notable of which is the “China Pride” trend — and this trend is still growing. Read More
