Search Results: tiktok
Jessica Wang on Influencing During Fashion Week
Jing Daily chats to Jessica Wang, the Morgan Stanley associate turned blogger, now one of the most powerful Chinese figures in the global fashion scene. Read MoreCan PatPat Become the SHEIN for Childrenswear?
Dubbed as the “SHEIN of children's apparel,” how has PatPat leveraged localization and marketing strategies for global expansion? Read MoreA Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read MoreThe Closure of Dmonstudio Won’t Stop ByteDance’s Commerce Ambition
ByteDance's fast-fashion e-commerce platform Dmonstudio has shut down after just three months, ensuring Shein’s dominance in the space. Read MoreMove Over Digital Media, China’s First Virtual Magazine Is Here
Within two days of launching, MO Magazine — China’s first virtual publication, co-created by Huasheng Media and Alimama — has garnered over 400,000 readers. Read MoreBehind C-Beauty Disruptor Florasis’ Global Expansion
Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets. Read MoreHow Have China’s Regulatory Policies and Stimulus Shaped Its Equities for 2022?
While the US pursues regulatory rate hikes, China has entered a period of easing restrictions. So are Mainland equities prime for growth in 2022? Read MoreTelfar: Making a Collectible Truly Anyone Can Own
Limited-editions, high prices, most coveted fashion items generate desire by restricting access. With his Shopping Bag, Telfar Clemens wrote his own rules. Read MoreWhat’s Really Behind Meta’s Stock Disaster?
Meta’s disastrous stock plummet was supposedly due to Apple’s heightened privacy standards. But perhaps there’s more to it than that. Read MoreLuxury Streetwear Brand Ning Dynasty Brings China Chic to Streetwear
Unable to relate to traditional high-end fashion, Ning Yuan founded her label, NING, in 2021 to bring a Chinese voice to the luxury streetwear market. Read More