Search Results: streaming
The Ugly Truth Behind China’s Live-Streaming Celebrity Mills
Becoming a popular live-streaming host entails working for low wages in poor conditions and often staying with viewers until daybreak. Read More
3 Reasons Why ‘Pearl Bro’ Became a Live-Streaming Sensation
This millennial entrepreneur has turned a traditional family business of pearl harvesting into a booming success. His secret? Live-streaming. Read More
Sina Weibo Hit with Video-Streaming Ban from China Regulators
The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More
Should Luxury Brands Be Excited About China’s Live-Streaming Frenzy?
There's no doubt plenty of live-streaming platforms and viewers to choose from, but the flourishing industry doesn't come without its own challenges. Read More
Live Streaming: 5 Home Truths for Luxury Brands
Brands looking to reach Chinese audiences through live video can learn from the successes and mistakes of marketers before them as the industry evolves. Read More
10 Live-Streaming Apps Luxury Brands Need to Know in 2017
With more than 200 live-streaming apps and counting, this platform's potential for brand campaigns remains enormous. Here are some standouts in the industry. Read More
Live-Streaming Lures China’s Luxury Travel Marketers
With Hilton taking the lead, tour and hospitality companies are getting live-streaming KOLs to woo Chinese jetsetters with authenticity. Read More
China’s Tighter Live-Streaming Regulations Target Social Media
New live-streaming regulations are aimed at restricting live broadcasting of impromptu and salacious content over social media networks. Read More
Video: Luxury’s Approach to AR, VR, and Live-Streaming in China
A video from Luxury Society's recent Shanghai conference takes a look at technologies including VR and AR that are shaking up China's luxury industry. Read More
Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On
A new report by L2 finds that China's massive live-streaming boom offers brands a direct line to tech-savvy millennial consumers. Read More
