Search Results: secoo
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
Dolce & Gabbana Can’t Get A Break, Nor Do They Deserve One
Following D&G's infamous China campaign, the brand sued Diet Prada for defamation. Now the case has resurfaced, proving audiences haven't forgotten Dolce's blunder. Read More
What Luxury’s Next Big Market Wants
Tier-3-and-under cities represented a whopping 44 percent of China’s total luxury sales in 2019, but how should you market to this growing consumer base? Read More
The ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
The Year’s Top CEOs In China
The year 2020 has been unusual in every imaginable way, it certainly been a challenging one for luxury brand CEOs, but this list managed to rise to the top. Read More
These First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read More
How AI Tech Startups Are Giving Luxury Retailers An Edge
Jing Daily dives into the latest AI technologies that three startups are using to find better solutions in the luxury retail sector. Read More
Louis Vuitton, Prada, and Loewe: Three Brands, Three China Content Strategies
Before, brands were under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal. Read More
