Search Results: secoo
Meet China’s New, Young Luxury Heroes For 2021
China’s post-COVID-19 market is crucial, and its luxury consumers are much younger than in other parts of the world. But who are they? Read More
The Year’s Top CEOs In China
The year 2020 has been unusual in every imaginable way, it certainly been a challenging one for luxury brand CEOs, but this list managed to rise to the top. Read More
These First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read More
How AI Tech Startups Are Giving Luxury Retailers An Edge
Jing Daily dives into the latest AI technologies that three startups are using to find better solutions in the luxury retail sector. Read More
Louis Vuitton, Prada, and Loewe: Three Brands, Three China Content Strategies
Before, brands were under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal. Read More
Why Streetwear Brand A-COLD-WALL* Tapped JD.com for China Expansion
As it launches a digital film at Milan Fashion Week, menswear brand A-COLD-WALL* further cements its partnership with e-commerce giant JD.com Read More
How Should Luxury Brands Pick The Right Video Account Platform In China?
In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More
Prada Sees Explosive Growth With New E-tail Strategy
Though the brand initially took the wrong approach in China, Prada broke sales records by changing course and embracing Chinese e-commerce channels. Read More
Three Handbag Brands With Big D2C Plans In China This Year
Jing Daily talked to three popular niche contemporary handbag brands — Apede Mod, Yuzefi, and BY FAR — about their China growth plans in 2020. Read More
App Watch: Can Kuaishou Help Luxury Reach China’s Mass Audience?
Kuaishou, the short-video platform, may not be originally designed for luxury brands. Will that change as the app reaches 300 million viewers? Read More
