Search Results: niche
China’s Frisbee Socialites Stir Social Media Storm
The rising popularity of niche sports means a new word is trending on China’s social media: "frisbee socialite," an influencer who plays to pose. Read More
The Best Strategies To Tap China’s Luxury Resale Boom May Be The Simplest
A new generation of Chinese consumers has come of age in an era in which the presence of high-end boutiques could be taken for granted. Read More
Would Chinese Shoppers Buy A ‘Made In China’ Luxury Bag?
Chinese designers are pushing the frontiers of creativity with localized marketing strategies, leading to the creation of a “Made in China” luxury mark. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
China’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
China’s High-End Malls Are Now Welcoming Emerging Designers
Chinese designer brands Shushu/Tong and Short Sentence are making their foray into high-end malls. Does this mark a coming of age for homegrown labels? Read More
Sneaker Brands In China Need To Look Beyond The Guochao Craze
With China's sneaker scene challenging the longtime dominance of western brands, collaborations and limited drops won't be enough to impress. Read More
Loewe Taps China’s Fragrance Market With Paula’s Ibiza Eclectic
In just two months, Loewe's Paula’s Ibiza Eclectic perfume has generated $370,000 in mainland China alone. Rival fragrance makers should take note. Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
Meet China’s Avatar Shapers
Gen Z wants individualization and personality. And so a new profession has emerged — with users designing faces for other’s virtual avatars. Read More
