Search Results: millennial
How to Best Reach Millennials? AI
Dr. Daniel Langer shared a recent project, which his team used the AI technologies to solve the in-store "youth traffic" problem of a luxury client. Read More
China Proposes Luxury Tax Increase to Rein in Millennial Debt
China seeks to increase the luxury goods tax rate to curb Millennials' irrational spending on luxury brands and bring back a culture of frugality. Read More
How to Create an Authentic Luxury Experience for Millennials
Langers argued that brands need to create a compelling story that makes them authentic and relevant in the eyes of their consumers. Read More
Millennial China’s Expensive Skin
More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More
7 Reasons Why Luxury Can’t Rely on the Chinese Millennial Market Growing
A new report from a Chinese research agency questions whether the millennial market in China is a sustainable revenue source for luxury brands. Read More
Chinese Millennials Discover Avant-garde Retailer Dover Street Market—and Can’t Get Enough
On a Thursday afternoon in New York, we went to the avant-garde boutique retailer Dover Street Market - a fashion haven for Chinese millennials everywhere. Read More
Pretty in Pink? What ‘Dress for Success’ Means for Chinese Millennials
Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More
Here’s What Mooncakes Tell Us About Millennial Trends in China This Year
Twenty-something fans of the Mid-Autumn Festival mooncakes might be hard pressed to find more traditional flavors as hotel chefs and brand marketers go for the wow factor. Read More
Chinese Millennial Skincare Gets a Black Tech Makeover
Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech". Read More
Opinion: What Retro Luxury Means for China’s Fashionista Millennials
Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More
