Search Results: livestreaming e-commerce
E-commerce vs. Brick and Mortar: Which Wins the Holiday Season?
When marketing luxury in China, is e-commerce or brick and mortar more important? It depends on how you tailor them for today's Chinese consumers. Read More
Video is the Next Frontier for China E-Commerce
Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Two
In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
An Inside Look At China’s Influencer Economy With Fashion KOL Fil Xiaobai
Fil Xiaobai shares her 12-year journey from styling to fashion influencing, as well as her insights for brands on choosing the right KOL. Read More
Are Kuaishou’s Luxury Ambitions a Pipe Dream?
While Kuaishou is making strides in areas such as e-commerce, there are signs that the platform may not quite be ready for its big luxury moment. Read More
Is Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
Bilibili’s Never Been Hotter, So Why Are Its Shares Sliding?
Bilibili's success comes at a price, with the platform struggling to offset the cost of wide-ranging digital marketing and user acquisition efforts. Read More
What Secoo’s Decline Says About China’s Luxury Market Today
With China remaining a rare bright spot for luxury brands, Secoo should have been well-positioned to benefit. But that has not been the case. Read More
How Viya & Austin Li Won Singles’ Day
The big winners of this year’s Singles’ Day in China were its livestreamers. But can they also help luxury brands? Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
