Search Results: kering
LVMH Without Virgil: How the Conglomerate Can Speak to a New Generation
The late designer bridged a necessary gap between youth culture and stalwart luxury traditions. Can LVMH maintain that connection without him? Read More
Will Boucheron’s Gaming Collab Score With Chinese Women?
Boucheron launched a joint project with Tencent’s mobile game "Light and Night," rolling out a video to celebrate the birthday of the male protagonist. Read More
Balenciaga Brings ‘Raw’ Aesthetic To New Chengdu Store
From revamped interiors to exclusive products, Balenciaga’s new flagship store in Chengdu offers an elevated retail experience to lure consumers back. Read More
What’s Next for Louis Vuitton’s Sneaker Strategy?
Virgil Abloh revolutionized the brand's approach to footwear. Without him, the label is at a crossroads on where to go next. Read More
Struggling In The West, Livestreaming E-Commerce Is A Luxury Sales Driver In China
While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China. Read More
Time to Tread More Carefully in China’s Luxury Market
Lockdowns may have been lifted but China’s luxury consumers seem hesitant to fully embrace their freedom and spend on luxury. Read More
La Mer’s Ocean Conservation Makes Waves in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Why Luxury Needs to Embrace Cryptocurrency
As more and more consumers begin to use cryptocurrency, luxury brands are split on how best to deal with this opportunity. Read More
How China’s Zero-COVID Policy Will Change the Luxury Market
Mounting layoff anxiety from some of China's most robust industries has started to shake the myth of social mobility for the country’s younger workers. Read More
Should Luxury Brands Actually Reduce Their Dependence on China?
With luxury earnings showing the strain of COVID-19 lockdowns, some are reviving an old question: are luxury brands too dependent on the China market? Read More
