Search Results: influencers
How Luxury Brands Stay Ahead with New Technologies — Planning for the future
Generative AI is transforming content creation and brand communication. Luxury brands are utilizing it for campaigns, with significant profit potential. Challenges of creative ownership and legal complexities must be navigated.… Read More
From Chen Kun to Nuria Ma: Chinese KOLs shine at London Fashion Week Spring Summer 2024
This edition of ‘Jing Daily’s’ new KOL Tracker breaks down Chinese KOLs’ attendance at London Fashion Week. Was their presence enough to spark conversation in China? Read More
The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok
“Douyin makeup” tutorials have been making waves across TikTok. What is it and why is it so popular? Read More
Family Style: New art and fashion magazine launches in New York
Family Style launches in New York, with strong ties to food and Asia. Read More
KOL CherryGun: From Chinese internet sensation to subculture social media expert
* The article by Mos Wu was translated from Mandarin and edited for brevity. Emerging in the early 2000s as China’s “Queen of Retro,” CherryGun, full name Chen Xingru, has… Read More
Fashion’s new VIPs: Why luxury brands are courting gamers
Gamers are having their moment with an industry valued at $188 billion and growing. How are luxury brands ramping up efforts to court this new swag-hungry consumer demographic? Read More
Is Baidu’s Ernie Bot the next retail super app? Luxury take note
The battle for AI supremacy heats up in China as Baidu, Tencent and others release their own chatbots. Read More
Elizabeth Arden fined for misleading Chinese consumers
Elizabeth Arden was fined $2,750 for misleading consumers about the price of its new White Tea Skin Solutions series. Read More
Top 5 Douyin KOLs fueling China’s travel economy
"Special forces travel" is trending on Douyin, with young tourists packing their itineraries with as many experiences as possible. Discover the top five bloggers fueling China’s travel spree. Read More
Virtual human livestreams are taking over China while NPC-style creators thrive globally
In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West sees creators pretending to be virtual humans. Read More
