Search Results: influencers
Are Apologies Enough To Avoid Brand Scandals In China?
The sensitivities and particularities of the China market do not mean a global brand should simply lay low and keep its mouth shut to avoid controversy. Read More
Baidu Extends Metaverse Push With Virtual Hosts
Baidu is taking the next step in its ambitious Web3 rollout. Will the use of virtual hosts allow the tech gaint to dominate China’s metaverse? Read More
With Alta Moda, Dolce & Gabbana Plays The Long Game In China
The Grotta dei Cordari is bathed in pink light. Before its monumental limestone walls, pools of water lie bedecked with roses. Nymphs and scantily clad men climb the rocks and… Read More
How Luxury Can Court China’s $6 Billion Swimwear Market
Luxury could lose out if it doesn’t think local. From tailoring designs to seeding on Xiaohongshu, dive into the dos and don’ts of Chinese swimwear. Read More
A Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More
Detangling the Complexities in China’s Haircare Market
The premiumization of China’s haircare market has given the category some much-needed momentum. Here’s what is in high demand. Read More
5 Furry KOLs to Know in China’s Booming Pet Economy
Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
Q&A: Wai Social’s Olivia Plotnick on Brand Collaborations in China
Jing Daily catches up with Olivia Plotnick of Wai Social to discuss the importance of brand collaborations in China, top trends, and risks to consider. Read More
What Luxury Can Learn From Yuan Bingyan’s Tax Scandal
After Zhao Wei, Viya, and Deng Lun, another star has been caught by China’s tax investigation into top celebrities and online influencers — Yuan Bingyan. Read More
China’s Verdict On Men’s Fashion Week S/S 23
In partnership with influencer marketing platform Lefty, Jing Daily presents a look at the casting and runway trends that emerged during Milan Fashion Week and continued to Paris. From working… Read More
