Search Results: chengdu
Women The Driving Force In Chengdu’s Luxury Market
The rising spending power of wealthier women has convinced many in the Chinese luxury industry that "the future is female." If this is the case, the future has already come… Read MoreChengdu, China’s Spice Capital, Becomes UNESCO “City Of Gastronomy”
Sichuan cuisine with its fiery spices and numbing hua jiao peppercorns has long been known as one of China's spiciest (but most rewarding) gastronomical delights -- not for the faint… Read MoreFrom Loewe to Swarovski, hand-painted murals get a luxury upgrade
3D and anamorphic billboards have made their mark in advertising this year. But luxury brands like Loewe, Gucci, and Hermès aren’t ready to let go of the human touch. Read MoreHow Gen Z app Soul is tackling China’s ‘friendship recession’
Millions of Gen Z netizens in China are flocking to Soul for companionship amid a “friendship recession.” Where can brands step in? Read MoreArc’teryx unveils touring film exhibition in China to publicize new brand campaign
The Canadian outdoor apparel company is consolidating its brand culture rooted in the mountains as it engages local communities. Read MoreAlessandro Sartori on luxury in China and Zegna’s collab with The Elder Statesman
Zegna's Artistic Director talks cashmere, culture and collaboration in the brand's latest drop with Californian label The Elder Statesman. Read MoreStüssy, Stone Island, Arc’teryx bet big on China’s hypebeasts
Over the course of 2023, streetwear brands have been showing confidence in the mainland, and engaging China’s hypebeasts via major bricks-and-mortar. Read MoreChina’s ‘Super Golden Week’ breaks records amid mounting economic challenges
China’s eight-day long ‘Super Golden Week’ is 2023’s most popular holiday. The number of travelers and sales revenue have already hit a record high. Jing Daily showcases the key trends. Read MoreExperience comes first in China: Maison Margiela’s latest concept café-retail destination
Maison Margiela unveiled its latest conceptual store space in Hunan earlier this month. Has the house found the winning formula to satiate China’s swelling brand experience appetite? Read MoreSalomon releases first ever China-exclusive capsule collection
Salomon has established strong brand awareness among local outdoor enthusiasts ever since its parent company was acquired by Chinese sportswear giant Anta. Read More