Search Results: best of 2021
Jiawa Liu on Reshaping the Notion of Influence
Creative director and influencer Jiawa Liu talks to Jing Daily about her role in fashion and the impact of Russia’s war against Ukraine on the industry. Read More
Prada’s ‘Vibe Shift’ Could Be a Turning Point For Luxury Marketing in China
As Prada faces a dip in China market momentum, there are signs that the brand could be well-placed to weather uncertainty in the months ahead. Read More
5 Tips for Navigating Hard Luxury in China
Hard luxury is back with a bang. But this momentum reflects a dynamic that is disrupting traditional brand-consumer relationships. Read More
Could China’s COVID Surge Fuel a Secondhand Luxury Boom?
With China's retail market hit by COVID-19 lockdowns, the outlook for luxury brands for the remainder of 2022 is murky, to say the least. Read More
Making Subculture Into Culture: Why Luxury Loves Anime
Why the likes of Gucci and Loewe are turning to anime and manga to make luxury wares into instant collectibles. Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
Will Farfetch Take the Lead in Online Luxury E-commerce?
Backed by Alibaba, Farfetch has aggressively expanded its footprint in China. Now, could fresh lockdowns push it ahead in the luxury e-commerce race? Read More
Need a Metaverse Avatar? Adidas Has You Covered
Adidas wades deeper into the metaverse with the launch of the world’s first personality-based avatar generator, made in partnership with Ready Player Me. Read More
Randomevent: The Streetwear-Retail Hybrid Winning Over China’s Youth
Best-known for collaborating with the likes of Dickies and Puma, Randomevent is the clothing brand-concept store encapsulating China’s streetwear scene. Read More
Decoding China’s Dior x Air Jordan Love Affair
Sitting at the crossroads of couture and sneakerhead culture, the Dior x Air Jordan shoes have all the trappings of a modern collectible. Read More
