Search Results: Weibo
For A Winning Weibo Strategy, Gaining Followers Is Only Half The Story
In order to have a major impact and maximize publicity through social media, brands should focus on quality over quantity when it comes to their fans. Read More
Over-The-Top ‘Tiny Times 2′ Trailer Lights Up Weibo
The newly released trailer for the second installment of the controversial, box office record-breaking film series "Tiny Times" is catching fire as the hottest topic on China's top microblogging platform. Read More
BMW’s Fabricated ‘Ctrl Z Day’ Sparks Viral Sensation On Weibo
The automaker has officially proven that it's possible to harness the power of social media to invent a brand new holiday, which it recently did to promote its Z4 model… Read More
Fashionbi Webinar: The Brands’ Battle on Weibo
Fashionbi, the first database to track the digital marketing activities of fashion and luxury brands worldwide, is going to hold a Webinar on July 16. Read More
Now You Can Buy A (Smart) Car On Sina Weibo
One month after launching its WeiboPay service and partnering with China's leading budget smartphone maker Xiaomi to sell its MI2 device, today Sina Weibo launched a new campaign to sell… Read More
IWC Promotes New Beijing Flagship With Sina Weibo Competition
Fresh off its recent boutique opening at Pacific Place in Hong Kong, on November 22 Swiss luxury watchmaker IWC Schaffhausen opens its latest flagship at Beijing's new Parkview Green mall. Read More
For Luxury Brands, Is Weibo Still Worth It?
For luxury brands hoping to capture the hearts and minds of younger Chinese consumers, for the last 18 months three-year-old Sina Weibo has been the focus of most major brands'… Read More
Luxury Briefs: Kusama & LV Hong Kong Pop-Up; Marc Jacobs Goes Weibo; Louboutin In Beijing
A roundup of news from China's fashion and luxury market, from a Pacific Place pop-up store showcasing Louis Vuitton's collaboration with Yayoi Kusama to Marc Jacobs's new Weibo page and… Read More
Bentley Tests Chinese Response To New SUV With Weibo App
Major brands have been quick to leverage the popularity of the Chinese microblogging platform Sina Weibo to do everything from hold sweepstakes to live-stream events, but this week the British… Read More
Chinese-Language Magazine, Weibo Efforts, Shanghai Event: Dior’s Busy Week In China
Continuing its expansion into the China market in 2012, the French fashion house Christian Dior has been busy this week reaching out to the country's luxury-hungry consumers while preparing to… Read More
