Search Results: Weibo
Luxury Briefs: Kusama & LV Hong Kong Pop-Up; Marc Jacobs Goes Weibo; Louboutin In Beijing
A roundup of news from China's fashion and luxury market, from a Pacific Place pop-up store showcasing Louis Vuitton's collaboration with Yayoi Kusama to Marc Jacobs's new Weibo page and Christian Louboutin (finally) launching in Beijing. Read More
Bentley Tests Chinese Response To New SUV With Weibo App
Major brands have been quick to leverage the popularity of the Chinese microblogging platform Sina Weibo to do everything from hold sweepstakes to live-stream events, but this week the British ultra-luxury automaker Bentley turned to Weibo for a novel purpose: to pick consumers' brains. Read More
Chinese-Language Magazine, Weibo Efforts, Shanghai Event: Dior’s Busy Week In China
Continuing its expansion into the China market in 2012, the French fashion house Christian Dior has been busy this week reaching out to the country's luxury-hungry consumers while preparing to hobnob with the Chinese media and business elite. Read More
Aston Martin Hires New Ad Agency In China, Plans Weibo Push
This week, Aston Martin announced a moved aimed at fueling greater awareness of its brand (and higher inland sales) with the hiring of Porter Novelli as its agency of record in China. Read More
With Competition Growing In China, French Winemakers Find Weibo Critical
In order to maintain their dominance in the contentious and booming China wine market, French winemakers and wine-growing regions too are turning to the microblogging platform in a big way. Read More-
Coach Takes To Weibo With Year Of The Dragon E-Cards
Continuing its Year of the Dragon collaboration with artist Zhang Lan, Coach recently launched a special e-card feature on its official Chinese-language website, designed to let people share Chinese New Year greetings with friends. Read More -
Luxury News: China “No Bed Of Roses”, Tory Burch’s Weibo Prowess, Europe Dominates Brand Status Index
A roundup of news from China’s luxury retail market, from the difficulties facing naive brands in China to Tory Burch's digital success and the Luxury Institute's newest Luxury Brands Status Index. Read More -
Weibo 101: What One Chinese Brand Can Teach The Luxury Industry About Digital Marketing
Over the past month, an event by the Chinese jewelry brand "IDo" has presented a valuable case study in successfully targeting young, tech-savvy shoppers solely via Weibo. Read More 
Idol Hua Chenyu Storms China’s Toy Market With Tiny Lookalike
Hua’s team could be eyeing a piece of the multi-billion dollar toy market, but what Hua’s fans want is a piece of the idol. Read More
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
