Search Results: WeChat mini-program
New Year, New You? Selfridges’ WeChat Quiz Wins Chinese New Year
Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More
We Pick the 7 Cutest (and Smartest) ‘Year of the Pig’ WeChat Campaigns
Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More
Chinese Whispers: LVMH-owned Chaumet Embraces WeChat E-commerce Sales, and More
Chaumet, the premium jewelry brand owned by LVMH, has started to sell jewelry pieces on WeChat to wealthy Chinese consumers this week. Read More
Balenciaga Blow-Out?: Paris Brand Tempts China Market with WeChat Flash Sale
The sale didn’t seem to excite Chinese consumers, many of whom still find it necessary to remind the public about the discrimination episode last April. Read More
Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?
Douyin, a hip short video app that is keenly sought after by young social media users in China, has hit the radar of luxury marketers. Read More
Will Cross-Border WeChat Selling Be the Next Big Thing for Travel Retail?
WeChat enables travel retail players to reach Chinese outbound tourists with many features that make it a powerful marketing platform. Read More
5 New Year’s Resolutions to Supercharge Your 2019 WeChat Strategy
Here’s a sophisticated look at what premium brands need to supercharge their marketing strategies in 2019. Read More
Burberry Pulls “Creepy” Chinese New Year Photos From WeChat Campaign After Online Backlash
Burberry quietly removed the family portrait images that caused online backlash, in its latest WeChat campaign in celebration of Chinese Lunar New Year. Read More
Outlet Malls Seize WeChat to Bring Online Traffic Offline
Online shopping may be changing the physical retail landscape, but one part of the industry seems to remain resilient – outlet malls. Read More
Can WeChat Reverse Declines with Their Answer to Instagram Stories?
As China’s booming short video services are starting to take user attention away from WeChat, “WeChat Story” is Tencent's latest attempt at keeping users in the fold, but will it… Read More
