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Search Results: WeChat Moments ad

  • Chinese Whispers: WeChat Bans Viral Douyin Video, and More

    May 19, 2018  |   Share
    WeChat had banned the shares of an H5 campaign video from Douyin to WeChat's Moments feed after the video went viral on the app. Read More
  • The 9 Best WeChat Campaigns by Luxury Brands in April 2018

    April 24, 2018  |   Share
    WeChat marketing agency CuriosityChina highlights best practices on China's leading social media platform, including the use of mini-programs, Moments ads, and HTML5 pages. Read More
  • Chinese Whispers: Moments Ads, Chanel’s Pop-up Arcade, and Tech-sponsored Fashion

    April 14, 2018  |   Share
    In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 9-13, 2018. Read More
  • Brand Visibility Remains a Real Challenge on WeChat

    February 28, 2018  |   Share
    L2’s latest report illustrates why the social media platform doesn’t lend itself to viral marketing. Read More
  • Marketing

    Naughty or Nice? Rating Luxury Brands’ Christmas WeChat Campaigns

    December 25, 2017  |   Share
    Many luxury brands launched Christmas campaigns for the Chinese market on WeChat. However, only some are good for goodness’ sake. Read More
  • Should Luxury Brands Be Excited About Tencent’s Advertising Claims?

    December 4, 2017  |   Share
    Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a… Read More
  • Marketing

    5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results

    November 19, 2017  |   Share
    Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
  • Luxury Brands’ WeChat Service Accounts Fail to Engage with Customers

    November 6, 2017  |   Share
    WeChat is fundamentally a social media app and Chinese consumers expect direct interaction with luxury brands when they use it. Read More
  • WeChat is Rumored to Make Subscription Feed More News-Style

    October 24, 2017  |   Share
    WeChat is reportedly restructuring the subscription feed in news-style, which is a change that is set to facilitate brands' content marketing efforts. Read More
  • WeChat Is Becoming a Sales Tool For Luxury Brand Sales Associates

    October 22, 2017  |   Share
    What does this grey practice mean to luxury brands' management and what does it say about Chinese customers' shopping habits? Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/06/2022

Index LevelDaily Change% Change
227.28-$1.05-0.46%
LVMHKeringRichemont
+$2.84+$0.01-$0.03
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