Search Results: WeChat Moments ad
Chinese Whispers: WeChat Bans Viral Douyin Video, and More
WeChat had banned the shares of an H5 campaign video from Douyin to WeChat's Moments feed after the video went viral on the app. Read More
The 9 Best WeChat Campaigns by Luxury Brands in April 2018
WeChat marketing agency CuriosityChina highlights best practices on China's leading social media platform, including the use of mini-programs, Moments ads, and HTML5 pages. Read More
Chinese Whispers: Moments Ads, Chanel’s Pop-up Arcade, and Tech-sponsored Fashion
In this edition of Headline From China, we present news about the luxury market from local Chinese media from April 9-13, 2018. Read More
Brand Visibility Remains a Real Challenge on WeChat
L2’s latest report illustrates why the social media platform doesn’t lend itself to viral marketing. Read More
Naughty or Nice? Rating Luxury Brands’ Christmas WeChat Campaigns
Many luxury brands launched Christmas campaigns for the Chinese market on WeChat. However, only some are good for goodness’ sake. Read More
Should Luxury Brands Be Excited About Tencent’s Advertising Claims?
Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a… Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Luxury Brands’ WeChat Service Accounts Fail to Engage with Customers
WeChat is fundamentally a social media app and Chinese consumers expect direct interaction with luxury brands when they use it. Read More
WeChat is Rumored to Make Subscription Feed More News-Style
WeChat is reportedly restructuring the subscription feed in news-style, which is a change that is set to facilitate brands' content marketing efforts. Read More
WeChat Is Becoming a Sales Tool For Luxury Brand Sales Associates
What does this grey practice mean to luxury brands' management and what does it say about Chinese customers' shopping habits? Read More
