Search Results: Stella McCartney
Is Kering Putting All Its Eggs in a Gucci Basket?
Even though Kering Group has the star brand Gucci, some clouds are clearly gathering on its sky and they raise tough questions. Read More
Luxury Brands Localize Festival Campaign through WeChat
Luxury brands take advantage of festivities to promote brand awareness and increase online purchases through the social media app WeChat. Read More
Bottega Veneta’s China Ambition May Come Too Late
Bottega Veneta is playing catch-up in China. But it won't be easy as the luxury industry starts to feel the pain from political uncertainties and economic slowdown. Read More
Luxury in Limbo: 3 Daigou on Their Strategies Amid China’s Crackdown
Three daigou in Europe discuss the recent Chinese government crackdown and how it has affected their business as well as the effects on the luxury market. Read More
Alibaba’s Sales Growth Slows Despite the E-tailer’s Continued Dominance
Alibaba Group reported its Q2 2019 (quarter ending Sept. 30, 2018) on Friday morning. The company's revenue grew 54% year-on-year but missed expectations. Read More
High Culture and High-end Madison Avenue Lure Chinese Guided Tours
The Madison Avenue Business Improvement District has aimed to provide Chinese consumers with the full-fledged experience of living and shopping on Madison Avenue. Read More
West Wins in Luxury E-commerce Site Ranking, as China Plays Catch-up
Chinese consumers still see services provided by Western luxury e-commerce platforms as more satisfying and advanced than their Chinese counterparts. Read More
China’s Short-Sighted Youngsters Are Raising Demand for Luxury Eyewear
More than 80 percent of 20-22 year olds in China have myopia, owing to an excessive use of phones and screens. For luxury eyewear brands, this means big business. Read More
Bloggers Without Borders – 7 of the New Breed of Chinese Global Influencer
This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read More
Love is Money: The 10 Best WeChat Marketing Campaigns for Chinese Valentine’s Day
A record number of luxury players have taken to WeChat to offer limited edition sales for this year's Chinese Valentine's Day. Read More
