Search Results: NGG
At LFW, Which Brands Resonated With China’s Millennials?
Fashion week presents an opportunity for brands to connect with Chinese audiences. In London, some brands excelled while others missed the mark. Read More
The Luxury Sector Has a Talent Problem
There is a talent shortage in the luxury industry, but companies in China have been pioneering new ways to train and recruit new business leaders. Read More
Will China’s Slowing Economy Hinder Luxury Growth?
China’s economic growth continues to slow, as the trade war with the United States drags on with the potential to adversely impact the luxury sector. Read More
China’s Next Hot Travel Market: Customized Luxury Tours
China's travel industry has been booming, but there is still a market segment that has significant room for growth: customized luxury tours. Read More
Travel Shopping Slips, But Italy Still Draws in Chinese Tourists
The most popular Italian destinations for travel shopping are seeing fewer Chinese shoppers, but that doesn't mean the tourists aren't there. Read More
Chinese Millennial Skincare Gets a Black Tech Makeover
Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech". Read More
Chinese Whispers: Netizens Surprised by Louis Vuitton’s Shaman Hire, and More
Chinese consumers felt deeply surprised, and to some extent, shocked, when Louis Vuitton reportedly hired a Brazilian Shaman to ensure the weather conditions were good to show its 2019 Cruise… Read More
Four Cross-Border E-Commerce Platforms Just for Luxury Brands
While international brands typically default to selling on Tmall or JD.com, there are more niche cross-border platforms with lower barriers to entry. Read More
Brands Turn to Pop-ups Amid Volatile Hong Kong Retail Sales
In reaction to the still high retail rents and unpredictable nature of the retail market, luxury brands flock to opening pop-up shops in the hope to deliver unique experiences to… Read More
Confessions of a China Live Streamer
Having garnered a huge audience streaming on Momo, Yizhibo, Meipai, and Huajiao, Lauren Hallanan has first-hand experience of which platforms are best suited to brands. Read More
