Search Results: McKinsey
Have Chinese Beauty Consumers Changed After the COVID-19 Outbreak?
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More
Why Cross-Category Marketing Works In China
Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More
Technology’s Potential to Make Your Brand Sustainable
Environmental concerns are becoming important to young Chinese consumers. But how can brands use sustainable technology to meet this emerging demand? Read More
Why US Retailers Should Follow China’s Lead After COVID-19
Considering how badly Western retailers were struggling pre-COVID-19, department stores would be wise to look at China’s “New Retail” model for inspiration. Read More
Can Voice Shopping Become China’s Favorite Retail Hack?
Voice commerce is fast becoming the future of retail, but there are still some challenges that lay ahead for this exciting technology. Read More
UPDATE: Luxury Stores Are Reopening In France, With No Chinese Tourists In Sight
French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More
The Secrets of Top-Selling Chinese Beauty Brands
As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More
How Global Luxury Can Reach Homebound Chinese Shoppers
With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More
Hard Luxury Gets the Livestreaming Treatment
Hard luxury, referring to the high-end watch and fine jewelry category, is now embracing digital to lure customers making big-ticket purchases online. Read More
What Brands Need to Know Before Livestreaming in China
A virus remedy for luxury brands during recent fashion weeks, can livestreaming extend beyond runways to provide them with a new sales platform? Read More
