Search Results: McKinsey

High-level executives at multinational companies in China’s marketing and public relations industries summarize their lessons learned during the pandemic. Read More

Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More

Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More

London has built a reputation as the home for emerging designers. Jing Daily looks at how the fashion city’s young cohort can survive during COVID-19. Read More

As customization picks up steam in China, how should brands adopt the made-to-order mindset for their future in the market, from front end to back end? Read More

China's luxury fashion industry is struggling with the COVID-19 epidemic, but there are things brands can do to better position themselves for the future. Read More

Prada Group’s digital strategy in China has moved forward, first with Prada, and now with Miu Miu launching on its Tmall flagship store this week. Read More

A former fashion editor who found a new position as an influencer, Mia Kong, shares her inspiration in response to the COVID-19 crisis. Read More

By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More

Everyone wants to help in the fight against COVID-19, but is it the place of KOLs and idols to do it online, or are they only risking resentment? Read More