Search Results: L'oreal
Katy Perry Visa Denial? Here Is A Sociopolitical Checklist for Hiring Celebrities in China
Making celebrities the public face of luxury brands has become an increasingly risky strategy in China. Make sure you know these 5 issues before hiring one. Read More
Young Men Drive the Skincare Market in China
With more disposable income than ever, young Chinese men are building skincare habits earlier, becoming the new driving force for the male beauty market. Read More
How These Male Chinese Bloggers Make a Killing Explaining Cosmetics to You
A Chinese male beauty blogger revealed in an interview how he belongs to a group of Chinese men who influence female shoppers' cosmetics decisions. Read More
Report Says Chinese Men Spend 24 Minutes Grooming Daily, Signaling Market Opportunity
Chinese men spend an average of 24 minutes on their daily grooming routine, signaling a growing market for male skincare. Read More
10 Rising Female Brand Ambassadors in China You Should Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
9 Slang Terms That Explain Chinese Consumer Culture
From fu’er dai to tuhao, here's a primer on Chinese slang we've devised in order to help you better understand the culture of Chinese consumers. Read More
How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost
'Little Fresh Meat,' the handsome young men in ad campaigns for women's products, are a growing phenomenon in China as brands aim to leverage their sex appeal. Read More
In China, Premium Cosmetics Surpassed Mass Beauty Brands in 2016
While mass beauty labels beat out luxury brands globally, a new report shows the opposite was true in China, where people are increasingly aware of beauty. Read More
China’s Flourishing Makeup Obsession Gives Estée Lauder a Boost
Estée Lauder's first quarter sales in China surged 20 percent with help from China's millennial beauty bloggers. Read More
10 Live-Streaming Apps Luxury Brands Need to Know in 2017
With more than 200 live-streaming apps and counting, this platform's potential for brand campaigns remains enormous. Here are some standouts in the industry. Read More
