Search Results: Guerlain
Alibaba’s Strong Q4 Earnings Trigger Tumultuous Sharemarket Response
Despite the shaky response from investors, Alibaba still looks undervalued to analysts. Read More
Baccarat CEO Daniela Riccardi’s Strategy for Expanding Into New Categories
How does a brand known for its chandeliers start selling hotel rooms and fragrances? Read More
Niche French Brands Take a Bet on JD.com’s TopLife
Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More
The 9 Best WeChat Campaigns by Luxury Brands in April 2018
WeChat marketing agency CuriosityChina highlights best practices on China's leading social media platform, including the use of mini-programs, Moments ads, and HTML5 pages. Read More
Yves Saint Laurent Beauté Sets 24-hour Sales Record on Tmall
There's real demand for high-end beauty brands on the platform, with the previous record set by Givenchy. Read More
Will Wealthy Shoppers Want to Join Tmall’s Luxury Pavilion Loyalty Club?
Big-spending consumers are being offered exclusive deals, celebrity events, flexible payment, and door-to-door returns when what they really care about is authentic items. Read More
Thanks to China, LVMH First Quarter Sales Grew 13 Percent
The fashion and leather goods departments performed even better, achieving 25 percent growth year on year. Read More
Opinion: Beauty Codes Are Changing as China Embraces “Noble Face”
Dao Nguyen tracks the backlash against conformist, surgery-enhanced beauty norms through terms such as "catfish face". Read More
Luxury Brands Build Mobile Games to Attract Chinese Millennials
Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More
Lighter Fragrances Prevail With China’s “Innocent Princesses”
While bold and sexy fragrances are less interesting to Chinese consumers, there is a real appetite for more playful engagement from perfume brands. Read More
