Search Results: Givenchy
LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash. Read More
Note To Luxury Brands: Don’t Spoil The Plot!
With the hashtag #DramaIreSyndrome hitting 110 million views on Weibo, are luxury TV seedings starting to become a bad idea for brands? Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
Dior Tops Our Ranking During Men’s Week
From Dunhill to Dior, Prada to Loewe, Jing Daily highlights some of the best shows from the men’s schedule to see how they connected with Chinese audiences. Read More
Will a Leadership Shakeup Revive Ferragamo in China?
Burberry CEO Marco Gobbetti will head up Salvatore Ferragamo starting next year. But will this change be enough to revive the struggling shoemaker? Read More
Upcycling, Deadstock, Resale: Will Luxury’s “Archive” Trends Work in China?
Online platforms offer brands an increasingly lucrative conduit for selling excess inventory while latching onto the circular economy trend. Read More
How LVMH Jewelry Brand FRED Conquered China
The first LVMH-owned jewelry brand, FRED, had a surprisingly good year in China. Read More
Are China’s “Little Fresh Meat” Idols Losing Their Luster?
Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing? Read More
When Will Beauty Benefit From the Global Gaming Boom?
Throughout the past year of global coronavirus lockdowns, our digital selves are likely to have seen far more public exposure than our physical selves. Read More
To KOL Or Not To KOL In China
Working with the right KOLs is how brands have traditionally tapped into China’s affluent, young consumer base. But are KOLs too risky today? Read More
