Search Results: Gen Y
What A Viral TV Drama Set In Yunnan Reveals About China’s Gen Z
China's younger generations are yearning for rural escapism through the popular C-drama “Meet Yourself,” which has been viewed over 1 billion times. Read More
Why A Genuine Human Touch Makes All The Difference In Luxury
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Read More
China Gen Z’s ‘Self-Rewarding Economy’ Means Saving More And Indulging Occasionally
Savings culture and individualism have given way to China’s “self-rewarding economy,” as Gen Z consumers look to live more economically but meaningfully. Read More
Gen Z Idol Ouyang Nana’s Lifestyle Brand Makes A Controversial Debut
Nabi, the lifestyle brand recently launched by Gen Z idol Ouyangnana, was poorly received. What went wrong and what are the lessons for celebrity brands? Read More
The ‘Carat Freedom’ Generation: Lab-Grown Diamonds Woo China’s Gen Z
A diamond isn’t forever. In China, domestic lab-grown diamond brands are providing alternatives to match Gen Z’s expectations for value and ethics. Read More
Are Hard Luxury Brands Doing Enough To Engage China’s Gen Z?
Chinese luxury consumers, in particular the younger demographic, are placing a much higher value on brand experience, services and design than ever before. Read More
Nike Taps Its First Esports Player, China’s League of Legends Pro Uzi
Nike has sparked online buzz among the Chinese esports community due to its partnership with pro League of Legends player Uzi. Read More
What Girard-Perregaux Knows About Selling Hard Luxury To China’s Gen Z
Jing Daily recently caught up with Girard-Perregaux to learn how the brand reaches and influences China’s new generation of luxury watch buyers. Read More
Will Gen Z Break Up With Your Luxury Brand?
Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Read More
Turning Aranya Pink Was A Stroke Of Genius From Valentino. Here’s Why
Valentino’s Pink PP campaign has been making waves on China’s social media since the house announced its dedicated takeover of the coastal city of Qinhuangdao’s Aranya district. Between September 22… Read More
