Search Results: Fenty Beauty
How These 6 Brands Looked Beyond Love This Valentine’s Day
For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More
Ex-Luxury Darling Fan Bingbing’s Personal Brand Success
As more celebrities are amplifying value through their brands, luxury brands are challenged to tell a better story to resonate with younger consumers. Read More
What Your Luxury Brands Need to Survive Today
A top-quality product used to be all you needed for success in the luxury world, but today, a brand needs specific strategies to reach younger generations. Read More
China’s Changing Masculinity Propels a Brand New Idol
What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
Building Brand Resilience in an Era of Hyperconsciousness
What preemptive measures can brands build into their creative processes to help them avoid cultural pitfalls while staying true to their brand messages? Read More
Chinese Visitors Flock to LVMH’s Lush Open House
This year's LVMH Les Journées Particulières, the annual open house event, has seen a huge number of visitors from China. Read More
Exclusive: With Sephora Event, LVMH Adds China to its Global ‘Open House’ Program
Luxury giant LVMH has chosen Sephora to host its first open house at the beauty retailer's Shanghai flagship store in October. Read More
The Review: Givenchy, Offshore Investment, and a Coveted Cosmetic Surgery App
In this edition of The Review, we round up breaking news discussed in our daily newsletter from March 12-16, 2018. Read More
LVMH Unveils Asia’s Largest R&D Center In Shanghai As China Skincare Enters New Stage
China’s skincare development has entered a new stage. LVMH is the latest in a long line of beauty giants unveiling in China its world’s second largest R&D center. Read More
China’s Favorite Fashion Brands Are Casual, Celeb-Driven And Local
Out with the old, in with the new. A ranking of top fashion IPs in China reveals a major reshuffle and highlights how local tastes are ever-changing. Read More
