Search Results: Calvin Klein
China Continues to Force the Hand of Western Brands over Hong Kong
The government in China wants brands to respect their authority in Hong Kong, but how far will they go to keep them in line? Read More
Could China Soon Demand More Say on Luxury Leadership?
As the Hong Kong protest deepen, China is taking unprecedented measures in an effort to reclaim control without looking too overtly involved. What’s next? Read More
Fake Fans Continue to Plague Celebrity, Influencer Endorsements in China
For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More
R3’s July List Reveals the New Brand Ambassadors to Look Out For
Ever since Versace’s t-shirt gaffe this week, the list of Chinese ambassador defections seems to grow daily. R3’s June list sheds some light on newcomers. Read More
China’s Silver Foxes — the Consumers the Luxury Industry is Looking For
Baby boomers, including China’s Silver Foxes, have been an underserved market for fashion brands. Is the tide about to turn on this lucrative segment? Read More
The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
The Women’s Day Celebrations – or Lack Thereof – from Luxury Brands in China
Women’s Day receives much less attention from luxury fashion brands in China. Here's a roundup of 5 brands that are smartly celebrating it in 2019. Read More
WeChat, Chinese Tourists Fuel Burberry Despite Revenue Slip
Despite a slight decline in revenue, Burberry said it saw an increase in sales in mainland China as well as a return of Chinese tourist spending in the UK. Read More
Luxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More
Burberry’s Weird Chinese New Year Tribute Stirs Controversy
Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More
