Search Results: COVID-19
How Moncler Found the Perfect Recipe for China’s Post-COVID-19 Market
Moncler created a series of online and offline events as a way to maximize exposure for a new product drop, and they garnered impressive results. Read More
Will Daigou Help Brands Survive COVID-19?
Brands have avoided working directly with daigou for a long time due to legitimate long-term concerns, but will pressures from COVID-19 change their minds? Read More
Brand Value Is More Important Than Ever In The Post COVID-19 Era
For the first time, over 17 Chinese brands made it on the latest BrandZ Top 100 brand list, demonstrating the growing strength of Chinese homegrown brands. Read More
The Clock Is Ticking For Luxury Brands Post-COVID-19
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Read More
What Are China’s New Market Demands After COVID-19?
JD.com executives discussed post-COVID-19 market trends, and the company’s consumer knowledge reinforced the belief that shoppers now have different needs. Read More
Op Ed: Is CSR The Key To Surviving COVID-19?
With many companies failing, it’s reasonable to wonder if they can truly commit to CSR. But COVID-19 is actually reinforcing the need for it. Read More
Have Chinese Beauty Consumers Changed After the COVID-19 Outbreak?
Beauty sales plummeted as COVID-19 started. Now, we are seeing growth in the sector as brands adapt fast to shifting dynamics. Read More
Could Beijing’s Second Wave of COVID-19 Affect Consumer Sentiment?
Morning Consult surveyed 2,000 Chinese adults to gauge their perceptions of COVID-19 as a health risk in China and how it’s shaping consumer demand. Read More
Could Beijing’s Jump in COVID-19 Cases Set Roadblocks to Luxury Recovery?
On June 15, Beijing reported 36 new cases, reaching the highest number of daily infections in two months. Could it set back the retail recovery in China? Read More
Hermès Hits Record High Market Value Amid COVID-19
The market value of Hermès exceeded 80 billion euros for the first time in history, indicating a strong bounce-back amid the ongoing COVID-19 crisis. Read More
