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Secoo’s 24-hour Livestreams on Kuaishou Are A Big Win
A few luxury brands’ livestreaming attempts sparked backlash this year for poor video and staging quality, so how will Secoo avoid the same pitfalls? Read More
Can London Fashion Week Designers Survive Online?
As fashion weeks try to stay relevant, will London Fashion Week’s new move to an online platform hold up against Shanghai's consumer-facing digital event? Read More
Is Targeting Vouchers A Successful Strategy For Brands
As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More
China’s New Technologies Are Making Retail More Sustainable
Disruptive technologies in China have lessened the pollution footprint but can they really rescue businesses while helping to save the planet? Read More
Is Western Luxury Ready For China’s C2M Model?
Many say China’s C2M model will be its latest e-commerce driver. But is luxury ready to let go of old design models and embrace consumer preferences? Read More
Will Makeup Catch Up With Skincare in Post-Pandemic China?
Skincare remained more resilient than makeup products during China’s lockdown. Now that people are back on the streets, is this going to change soon? Read More
Perfect Diary: Strategies For Winning The Chinese Beauty Market
Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More
Beauty Trends in the Time of Social Distancing
COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More
8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
COVID-19 Has Hurt China’s Influencers (Or Has It?)
China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More
