As the country’s largest demographic, China’s seniors have spending power and want to use it. So why are luxury brands ignoring them? Read More

New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More

A campaign video of the Dior Saddle Bag, featuring Hong Kong fashion influencer Elle Lee, sparked social media backlash in China over the weekend. Read More

This week, all eyes are on the financial results of LVMH, a bellwether of the global luxury market that is also exceptionally exposed to the China economy. Read More

French luxury powerhouse Hermès believes the ongoing trade war between the United States and China won't have an immediate impact on its business. Read More

Beijing is the first stop and headquarters of Tesla’s entry into China as well as one of Tesla’s largest overseas markets. Read More

South Australia has worked with influencers and KOLs before to reach tourists from China, but never with a star as famous as Huang Xiaoming. Read More

Here is how German luxury brand MCM created a hyper-targeted WeChat pop-up campaign that has a long-lasting impact with Chinese consumers. Read More

Luxury fashion brands are increasingly targeting affluent Chinese female consumers with their hard-to-resist, high-end shoes. Read More

“All our prices are honest – and we believe that transparency is inevitable,” says Mirko Wang, Founder of smash-hit price comparison app Jessica's Secret. Read More