Four Marketing Tactics To Win China In 2021
From new approaches in brand advocacy to the growth of livestreaming, Jing Daily looks at the marketing techniques that will blow up in 2021. Read MoreUnzipping China’s Denim Opportunity
The Chinese jeans market is forecasted to reach $13.4 billion and should become the world’s largest consumer of denim clothing by 2023. Read MoreDid Luxury Brands Learn Their Lessons This CNY?
As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read MoreChina Domestic Travel Revival Slows As CNY Bookings Deteriorate
As COVID-19 outbreaks across China result in new restrictions on travel, Spring Festival staycation bookings have skyrocketed. Read MoreThe First Rule of Clubhouse Is Don’t Talk About Clubhouse
Chinese users flocked to Clubhouse, a US-based, invite-only chat app, to take part in public discussions on sensitive topics. Then China shut it down. Read More‘Femvertising’ Is Luxury’s Key To Winning Young China
In 2020, luxury brands that touched on female empowerment thrived with equality-conscious youth in China. But they’ll have to up the ante in 2021. Read MoreChina’s Luxury Market Will Only Get Trickier In 2021
China was a bright spot for luxury brands in 2020. But don’t expect the same stratospheric market growth in China this year. Read MoreThe Fashion Brand China Bankrupted?
Fashion brand Manish Arora filed for bankruptcy in July, and many say China delivered its final blow. Jing Daily traces what went wrong. Read MoreHow Was Fendi’s Traditional CNY Campaign Judged?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, Cartier, and Fendi. Read MoreAsia Demand Drives Estée Lauder’s Global Performance
Better-than-expected e-commerce sales, continued demand for skincare, and a home fragrance craze in China fueled Estée Lauder’s growth this quarter. Read MoreHogan Is Poised For A Bounce In China With New Ambassador Yang Yang
Hogan has appointed male Chinese actor Yang Yang as its global ambassador. How does this partnership manifest the brand’s long-term vision? Read MoreLuxury “Locavores”: Another Silver Lining of the Pandemic
COVID-related silver linings are coming in droves. Luxury is not relying on tourism anymore but getting to know local consumers. Read MoreThree Top Marketing Trends for the Year of the Ox
As an uptick in COVID-19 cases threatens Chinese New Year travel, brands are scrambling to meet demand for “new” New Year’s goods and hometown products. Read MoreCan C-Beauty’s YUMEE Rock the Global Make-up Industry?
Financier Wendy Yu is taking on the global beauty world with the launch of in-house C-Beauty luxury makeup line, YUMEE. Read MoreWhat Global Luxury Brands Need To Know About The China Market In 2021
China's economy has been well-equipped to bounce back from the pandemic. But what new opportunities and challenges will luxury brands face in 2021? Read More