Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read More

A study of 15,000 Chinese born after 2000 finds them eager to connect with their peers and pursue meaningful goals. They are less interested in foreign brands, naked materialism, and influencers. Read More

Gucci’s brand value leapt 66 percent to $22.4 billion in 2018, with Dior’s value rising almost as fast, up 54 percent. Other winners include Hermès, Burberry, Rolex, Cartier, and Louis Vuitton, which remains the most valuable luxury brand at $41.1 billion. Read More

The new trademarks augur a widening of Ivanka Trump's offer in China from clothes and shoes to jewelry, bags, spa services, cosmetics, snacks, spices, and bleaching preparations. Read More

As Waldorf Astoria owner Wu Xiaohui is sentenced to 18 years in prison, what can luxury brands learn about choosing the right Chinese business partner? Read More

WeChat Pay’s global expansion has been a hot topic of late and adopting Chinese mobile payment methods is touted as a must-do for U.S. businesses looking to attract Chinese customers. Read More

While international brands typically default to selling on Tmall or JD.com, there are more niche cross-border platforms with lower barriers to entry. Read More

Speaking to Jing Daily in Shanghai, Global Chairman and CEO Claudio Del Vecchio told us he believed in the brand, but not the way it was previously being presented in China. Read More

China's Generation Z is remarkably different from the previous generation. These are the mistakes luxury marketers keep making when targeting this group. Read More

In reaction to the still high retail rents and unpredictable nature of the retail market, luxury brands flock to opening pop-up shops in the hope to deliver unique experiences to Chinese tourists and local shoppers.    Read More