Scent of a Winner? Chanel Perfume Show Enchants China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
5 Reasons ‘New Luxury’ Is the ‘New Normal’ in China
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Read More
How TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read More
Does Fur-Free Luxury Matter In China?
Mytheresa is the latest luxury retailer pledging to go fur-free, but will it help or hurt the brand’s sales in China? Read More
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
Luxury Friend Lucas Huang Blasted For Bad Behavior
After Kris Wu and Zhang Zhehan, NCT member Lucas Huang has become the latest star embroiled in scandal. How will luxury respond this time? Read More
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers
During the pandemic, most brands had already launched Douyin or WeChat channels. But now there’s another platform they cannot ignore: Bilibili.com. Read More
Where Do Luxury Brands Go After the Kris Wu & Zhang Zhehan Scandals?
After the Kris Wu scandal, luxury brands terminated their contracts with him. But that doesn’t imply that these brands are off the hook. Read More
6 Reasons Experiential Luxury Will Redefine the Chinese Market
During the pandemic, the value of experiential luxury plummeted by an unprecedented 50 percent in 2020 versus 2019. Now, it’s back with a bang. Read More
Anta Versus Adidas: Will the Chinese Sportswear Brand Win?
Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands? Read More
Is China’s ‘Common Prosperity’ Plan Good Or Bad For Luxury?
President Xi Jinping is pushing “common prosperity” to help support China’s middle class. But can this agenda benefit luxury in the long term? Read More
Tiffany’s Taps Beyoncé, Jay-Z, & Basquiat To Break The Internet
Tiffany’s new campaign features power couple Beyoncé and Jay-Z, a long-unseen painting by Basquiat, and the jeweler's legendary Tiffany Diamond. Read More
Luxury Resale Is China’s Next Retail Battleground
Like much else that goes on in today’s luxury market, rising brand interest in resale is driven by demand from millennial and Gen Z consumers. Read More
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
K-Pop stars have become the hottest trend in luxury fashion, with the double purpose of winning over Asian customers and Gen Zers. Read More
Luxury Counterfeiters Target Chinese Designer Brands. Can They Fight Back?
With the cost and risk of counterfeiting products from leading luxury houses rising, high-end homegrown designer brands have become their latest targets. Read More
