• American Retail Industry Fearful As Trade War Escalates

    The trade war is likely to hurt Chinese consumer sentiment towards U.S. brands at a time when domestic brands are already elbowing for more room. Read More
  • Luxury Brands Build Mobile Games to Attract Chinese Millennials

    Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More
  • The 5 Major Digital Trends in China’s High-end Retail

    Here are the five most important digital transformation trends that adopted by the high-end department stores in China in 2017. Read More
  • Opinion: Marketing to Women in China Is a Massive Brand Fail

    Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More
  • Lighter Fragrances Prevail With China’s “Innocent Princesses”

    Wang Lin  |  
    While bold and sexy fragrances are less interesting to Chinese consumers, there is a real appetite for more playful engagement from perfume brands. Read More
  • How Zegna Caters to Today’s Novelty-obsessed Chinese Consumers

    Alessandro Sartori, the Artistic Director of Ermenegildo Zegna, describes how China's novelty-obsessed consumers are driving them to explore new intersections with athleisure, sportswear, and streetwear. Read More
  • Counterfeiting Makeup Is a New Trend in Chinese How-to Videos

    Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More
  • Confessions of a China Live Streamer

    Having garnered a huge audience streaming on Momo, Yizhibo, Meipai, and Huajiao, Lauren Hallanan has first-hand experience of which platforms are best suited to brands. Read More
  • The Review: Record Moutai Profits, McCartney’s Break With Kering, and an AI Tailor

    In this edition of The Review, we round up breaking news discussed in our daily newsletter from March 26-30, 2018. Read More
  • The 5 Most Provocative Statements From China Connect, Paris

    Where do senior executives from Maserati, Havas, Coca-Cola, Secoo, and Meitu see the China market going? Read More
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