• Whatever Baby Wants: 5 Savvy WeChat Luxury Campaigns for Children’s Day

    Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read More
  • 5 Surprising Facts on the Consumption Habits of China’s Post-00s Generation

    A study of 15,000 Chinese born after 2000 finds them eager to connect with their peers and pursue meaningful goals. They are less interested in foreign brands, naked materialism, and influencers. Read More
  • China’s “Moonlight Clan” Spurs Growth in Luxury Brand Value: Kantar

    Gucci’s brand value leapt 66 percent to $22.4 billion in 2018, with Dior’s value rising almost as fast, up 54 percent. Other winners include Hermès, Burberry, Rolex, Cartier, and Louis Vuitton, which remains the most valuable luxury brand at $41.1 billion. Read More
  • Ivanka Trump’s New China Trademarks Bring Ethical Concerns, and Business Opportunities

    The new trademarks augur a widening of Ivanka Trump's offer in China from clothes and shoes to jewelry, bags, spa services, cosmetics, snacks, spices, and bleaching preparations. Read More
  • Choosing Chinese Partners Proves a Minefield for Luxury Brands

    As Waldorf Astoria owner Wu Xiaohui is sentenced to 18 years in prison, what can luxury brands learn about choosing the right Chinese business partner? Read More
  • Wannabe WeChat Merchants: What You Need to Know

    WeChat Pay’s global expansion has been a hot topic of late and adopting Chinese mobile payment methods is touted as a must-do for U.S. businesses looking to attract Chinese customers. Read More
  • Four Cross-Border E-Commerce Platforms Just for Luxury Brands

    While international brands typically default to selling on Tmall or JD.com, there are more niche cross-border platforms with lower barriers to entry. Read More
  • Brooks Brothers Pushes Presentation, not Product, in Shanghai

    Speaking to Jing Daily in Shanghai, Global Chairman and CEO Claudio Del Vecchio told us he believed in the brand, but not the way it was previously being presented in China. Read More
  • Wise Up: The Big Mistakes Luxury Brands Are Making With China’s Gen Z

    China's Generation Z is remarkably different from the previous generation. These are the mistakes luxury marketers keep making when targeting this group. Read More
  • Brands Turn to Pop-ups Amid Volatile Hong Kong Retail Sales

    In reaction to the still high retail rents and unpredictable nature of the retail market, luxury brands flock to opening pop-up shops in the hope to deliver unique experiences to Chinese tourists and local shoppers.    Read More
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