Mia Kong On The Powerful Evolution of Fashion Media
A former fashion editor who found a new position as an influencer, Mia Kong, shares her inspiration in response to the COVID-19 crisis. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
How WeChat is Losing the War for Users Attention
Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More
Prada Sees Double Digit Growth in APAC, Excluding Hong Kong
Prada reports that Hong Kong negatively affected overall APAC growth for 2019, but mainland China remained strong. Read More
Should Chinese Idols And KOLs Try To Help Fight COVID-19?
Everyone wants to help in the fight against COVID-19, but is it the place of KOLs and idols to do it online, or are they only risking resentment? Read More
From Consumers to Creators, a Manifesto of a Young Chinese Shopper Today
As a conscious millennial consumer, Sophia Jin is one of China’s new generation whose education and career ambitions are shaping the luxury industry. Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
Without China’s Fashion Weeks, What Are Chinese Designers’ Plans This Season?
Five Chinese designer brands that planned to launch their new collections at China's Fashion Weeks shared their thoughts and plans with Jing Daily. Read More
How Luxury Brands Can Win During a Crisis
The luxury industry is more resilient during times of crisis than people think, and there are ways brands can come out of these periods as winners. Read More
The Changing Influence of Fashion Polymath Leaf Greener
As part of our response to the COVID-19 crisis, the next installment of our community profiles highlights fashion stylist and editor Leaf Greener. Read More
