If John Boyega’s successful Jo Malone campaign hinged on authenticity and diversity, the brand’s Chinese version exuded the exact opposite. Read More

Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More

A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More

This year’s Golden Week has been extended, but it is still likely not to see as much tourism traffic as last year’s holiday. Read More

The Jing Travel x Dragon Trail Interactive webinar covers everything that brands can learn from hotels, airlines, e-commerce, museums, and culture. Read More

Finding novel business opportunities is even more crucial when the prospect of an economic upturn remains uncertain, and luxury brands are no exception. Read More

As the demands of Chinese beauty consumers change, local independent beauty brands with personalities that offer exclusive technology are growing in appeal. Read More

Though the brand initially took the wrong approach in China, Prada broke sales records by changing course and embracing Chinese e-commerce channels. Read More

We analyze luxury brand campaigns from Shiseido, Dior, and JD.com. Read More

JD.com is partnering with the independent technology company and the Gemological Institute of America so it can verify the authenticity of diamonds. Read More