Beauty Brands Big on China’s New Streaming Show
Can a popular KOL, fascinating global locations, and a weekly box of curated beauty products be the recipe for China's next hit show? Read More
Chinese Sneaker Trading App Poizon Takes Down All Kobe Products & More
While China mourns over the unexpected death of Kobe Bryant, Poizon stopped selling all Kobe-related products to stop resellers from raising prices. Read More
Why Big Monster Holds The Key to Chinese Gen-Z Sneaker Fans
In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More
Tencent Fuels $125 Million into Farfetch’s China Growth
Farfetch announced today that it has secured a $125 million investment from WeChat owner Tencent to accelerate its growth in China. Read More
The Unique Challenges of Selling Fashion in China
Connecting with Chinese shoppers often requires a very different set of tools than US and European companies use at home. Read More
Does China Want Inclusive Beauty?
China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More
Decoding the Puffer Opportunity in China
China’s winter puffer jacket business will grow to $20 billion. As Beijing prepares the 2022 Winter Olympics, here are key trends fueling this growth. Read More
LVMH Finished 2019 On A High, While Coronavirus Beats Hong Kong Protests As Top China Concern
According to LVMH full-year financial report released on Tuesday, the group’s revenue rose 15 percent to €53.7 billion during 2019. Read More
Nostalgia Marketing. Why it works in China?
As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Read More
Luxury Brands Take Action as Coronavirus Spreads
A series of brands are offering help against the deadly coronavirus in China, which, for local consumers, is a great show of respect for their country. Read More
