While most brands and marketers are focused on China's millennial consumers, it's the Chinese seniors who hold great potential for industries. Read More

Being Chinese in a luxury store means facing pressure to shop and spend more than others. Here's a look at how Chinese shoppers are treated abroad. Read More

As luxury consumers become younger and more discerning, niche luxury brands have found ways to attract more customers, particularly in China. Read More

On March 19, the Catalan Tourist Board and La Roca Village co-announced the launch of a Mandarin-language app to guide Chinese tourists through Barcelona. Read More

Here is how Lancôme, Tissot, and King Power have utilized WeChat Moments ads to capture the attention of Chinese travelers before they even depart China. Read More

LVMH director Antoine Arnault signed an agreement with the China International Import Expo (CIIE) Bureau to participate in the event in November. Read More

Luxury jewelry and accessories brand Bulgari has opened chocolate shops, with the most recent one in Shanghai to attract a wider range of consumers. Read More

Chinese shopping habits are changing, with more consumers buying homegrown luxury brands. And those same brands are looking to raise their profiles abroad. Read More

As Chinese luxury consumers become more "woke," there are greater opportunities for Chinese fashion designers to grow in the country and expand globally. Read More

Daniel Langer discusses how Sotheby's is shaping the future of luxury among millennial consumers through the lens of its upcoming Hong Kong auction. Read More