Does China ‘Wealth-Flaunting’ Crackdown Spell Trouble For Luxury?
The Chinese government is now discouraging “wealth flaunting” on social media. But how will that affect sites with large luxury followings? Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Will a Leadership Shakeup Revive Ferragamo in China?
Burberry CEO Marco Gobbetti will head up Salvatore Ferragamo starting next year. But will this change be enough to revive the struggling shoemaker? Read More
The Weibo Movie Awards Ceremony and Tiffany & Co. Create an Innovative Brand Partnership in China
The Weibo Movie Awards Ceremony partnered with Tiffany & Co. to capitalize on celebrity power and generate organic engagement from online to offline. Read More
Upcycling, Deadstock, Resale: Will Luxury’s “Archive” Trends Work in China?
Online platforms offer brands an increasingly lucrative conduit for selling excess inventory while latching onto the circular economy trend. Read More
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
Is India’s Luxury Surge Mirroring China’s?
India has a fast-growing elite and aspirational classes — and their insatiable appetite for luxury reminds global brands of China. Read More
Louis Vuitton Presented Its SS22 Menswear Show With Social Innovations in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Luxury’s Brick-and-Mortar Comeback: Let’s Get Physical, Physical
As the world reopens, the role of brick-and-mortar retail comes back to the fore as consumers are in desperate need of social interaction. Read More
Is Nike Losing The Race In China?
Nike delivered record results thanks to high revenues in the North American market, but it should be concerned about its China strategy. Read More
Does Downward Pricing Work in China? Ask Victoria Beckham
Victoria Beckham’s new accessible direction will launch in November. But will a downward pricing structure boost its China appeal? Read More
Why Luxury Brands Must Jump On China’s Cute “Meng” Trend
Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Read More
Could Douyin Give Tmall, JD a Run for Their Money?
From flagship stores to payment services, Douyin continues to bolster its e-commerce capabilities. But will this be enough to beat out bigger tech foes? Read More
China’s Unexpected Explosion of Multi-brand Stores
After the COVID-19 pandemic, the luxury landscape in China quickly became more advanced, and local independent multi-brand stores have taken advantage. Read More
Is Shanghai the New Beauty Capital?
This year, a number of initiatives, store openings, and digital innovations located in Shanghai suggest the city’s growing allure to beauty leaders. Read More
