Search Results: xiaohongshu
Diptyque targets big spenders in China with local twist on refillable candles
Diptyque launched the “Les Mondes de Diptyque” collection, comprising five new scented candles inspired by the auras and aesthetics of five geographic locations Read More
What do the latest US and China rulings on AI authorship mean for luxury?
New policies and court rulings have sparked debate among brands and artists fighting to protect their intellectual property. Read More
Victoria’s Secret taps Luckin Coffee ahead of fashion show comeback
Victoria's Secret is drumming up excitement for the return of its fashion show by partnering with popular Chinese coffee chain Luckin Coffee. Read More
Outlet malls get new lease of life thanks to Chinese bargain-hunters
Shopping hauls? In this economy? China’s outlet malls are booming as middle-class consumers find ways to be fashionable on tighter budgets. Read More
How brands are adapting as Chinese consumers turn to health and wellness
A surge in awareness this year, led by the younger generation, has invigorated China’s health industry. This acceleration, attributed to the Covid-19 pandemic, was the focus of the “Opportunities in… Read More
Experience comes first in China: Maison Margiela’s latest concept café-retail destination
Maison Margiela unveiled its latest conceptual store space in Hunan earlier this month. Has the house found the winning formula to satiate China’s swelling brand experience appetite? Read More
Fashioning a comeback: Gap rebrands in China with Baozun
Six months after its sale to Baozun, Gap China is in the midst of revamping its brand image. Is it on the right track? Read More
Feng Chen Wang x Crocs, Yueqi Qi, and Shang Xia: China collabs of the week
This week’s Chinese collaboration roundup spotlights the multiple ways brands can benefit from the work of artists for new sources of creativity and fandom. Read More
Fukushima fallout: Chinese consumers shun Japanese brands
Chinese consumers are boycotting Japanese products after Japan started releasing treated radioactive water into the Pacific Ocean. How will this impact brands' bottom line? Read More
Salomon releases first ever China-exclusive capsule collection
Salomon has established strong brand awareness among local outdoor enthusiasts ever since its parent company was acquired by Chinese sportswear giant Anta. Read More
